×
32 954
Fashion Jobs
RALPH LAUREN
Polo Factory Store Children - Store Selling Manager
Permanent · Cabazon
FOOT LOCKER
Senior Human Resources Manager
Permanent · New York
FOOT LOCKER
Loss Prevention Officer 3rd Shift
Permanent · Junction City
ROSS STORES
Store Protection Specialist
Permanent · Honolulu
ROSS STORES
Store Protection Specialist
Permanent · Los Angeles
ROSS STORES
dc Operations Manager
Permanent · Shafter
ROSS STORES
Coordinator, Human Resources Administration
Permanent · New York
ROSS STORES
Manager, Transportation Finance
Permanent · Fort Mill
ROSS STORES
Manager, sr Operations - dc
Permanent · Perris
ROSS STORES
Lead Business Analyst, Master Data Office
Permanent · New York
ROSS STORES
sr. Manager, Cross Dock & Store Delivery Transportation Procurement
Permanent · Fort Mill
ROSS STORES
dc Operations Manager
Permanent · Perris
AEROPOSTALE
District Manager (Southern California), Sparc Group
Permanent · Los Angeles
COTY
sr Buyer, na Regional Skincare
Permanent · New York
NORDSTROM INC
Loss Prevention Security Ambassador - Tysons Corner
Permanent · McLean
NORDSTROM
Loss Prevention Security Ambassador Southcenter
Permanent · Tukwila
NORDSTROM INC
Security Ambassador 1-2
Permanent · Roseville
NORDSTROM INC
Loss Prevention Security Ambassador Last Chance
Permanent · Phoenix
NORDSTROM INC
Loss Prevention Security Ambassador Portofino Shopping Center Rack
Permanent · Shenandoah
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Greenville
KOHLS
District Loss Prevention Manager - Robinson PA
Permanent · Pittsburgh
KOHLS
Full-Time Loss Prevention Service Specialist
Permanent · Salem
By
Reuters
Published
Jul 16, 2019
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Amazon rivals ride on Prime Day marketing as protests unfold

By
Reuters
Published
Jul 16, 2019

Amazon.com Inc’s Prime Day is now a major marketing opportunity and shopping event in the annual calendar for other U.S. retail companies, rivalling the Thanksgiving holiday’s Black Friday as a driver of sales.


Amazon’s break-neck pace of growth, which has seen increasing numbers of shoppers ordering online instead of going to brick-and-mortar stores, is pushing other retailers to respond as they seek to remain competitive - Reuters


Walmart Inc, Target Corp and Ebay Inc all run their own special promotions to coincide with the annual sale, which this year Amazon has stretched to two days.

Target announced deal days which will run on the same days as Prime Day - July 15 and 16. Walmart offered promotions from July 14th-17th, while eBay announced a July 15 “crash sale.”

“As the awareness of this shopping moment continues to build, we see this as a great opportunity to showcase our competitive advantage on price and inventory,” an eBay spokesperson said.

Amazon’s break-neck pace of growth, which has seen increasing numbers of shoppers ordering online instead of going to brick-and-mortar stores, is pushing other retailers to respond as they seek to remain competitive.

“There is this enormous halo effect to Prime Day,” said Jaysen Gillespie, head of analytics and data science at ads firm Criteo, adding that non-Amazon retailers should experience large increases both in traffic to their websites and in sales.

“The rest of the industry is taking advantage of the free marketing that Jeff Bezos is providing, and they should really send him a thank you card saying, ‘Hey, thanks for the awareness marketing - we’ll take care of the conversion and close the deal now on our websites.’”

Some retailers also flaunted no membership fees.

Customers have to join Amazon Prime to get discounts during the 48-hour event. U.S. members of the club pay $119 (£95) per year for benefits including one-day shipping, and they tend to buy more goods, more often from the Seattle-based retailer.

The mid-summer shopping event is estimated to bring in $5.8 billion in sales this year for Amazon globally, compared to $3.9 billion (£3.1 billion) last year, according to Coresight Research. Amazon does not disclose figures for revenue generated during Prime Day shopping events.

Chinese e-commerce giant Alibaba Group reported sales of $30.8 billion during its 24-hour online retail frenzy Singles’ Day in 2018.

Last year, when Prime Day lasted 36 hours and faced technical glitches, online shoppers bought more than 100 million products worldwide, at the time recording the largest daily sales for Amazon’s own brand of Echo smart speakers, while the Fire TV Stick with Alexa Voice Remote and Echo Dot were the best-selling devices.

Other top-selling products around the world were table salt in India, Coke Zero and Kleenex tissues in Singapore and electric toothbrushes in China.

Pop star Lady Gaga announced a line of beauty products exclusively for sale on Amazon last week, which is available for pre-order during the promotional event.

“It’s Christmas in July,” said Tom Caporaso, chief executive of loyalty platform Clarus Commerce, citing company research that shows roughly 50% of consumers say they search other retailers to find the best price on Prime Day.

“That’s telling you that consumers are definitely in the buying mode but are not 100% loyal to Amazon,” he said.

To coincide with Prime Day, more than 2,000 workers at seven Amazon sites across Germany went on strike over pay and conditions for logistics workers for at least two days, labour union Verdi said on Monday.

Other protests have been planned across Europe and the United States, including at an Amazon warehouse in Shakopee in Minneapolis, where workers have scheduled a work stoppage and are demanding improved work conditions.

Employees are also calling on the company to do more to combat climate change and cut alleged business dealings with the United States Immigration and Customs Enforcement (ICE).

“Events like Prime Day have become an opportunity for our critics, including unions, to raise awareness for their cause, in this case, increased membership dues,” an Amazon spokesperson said in a statement on Monday.

“These groups are conjuring misinformation to work in their favour, when in fact we already offer the things they purport to be their cause — industry leading pay of $15 per hour, benefits, and a safe workplace for our employees.”

Democratic presidential candidates and U.S. Senators Bernie Sanders and Elizabeth Warren on Twitter threw their support behind the striking workers.

Shares of Amazon edged up 0.4% on Nasdaq shortly before the close of trading.

© Thomson Reuters 2021 All rights reserved.