Amazon's artisan marketplace launches the Wedding Shop

By

Emily Jensen

Published
May 24, 2017

The mega online retailer has added a new section to its “Handmade at Amazon” section, this time focused on weddings. Handmade at Amazon’s Wedding Shop sells handcrafted wedding accessories like jewelry and invitations, but curiously, no wedding dresses.

“We created the Handmade Wedding Shop with the savvy couple in mind. From rustic chic, to glitz and glam, the Wedding Shop is a one-stop destination for customers to discover a vast selection of customized products for their big day,” Handmade at Amazon head of marketing Katie Harnetiaux said in a statement.
 
On Amazon’s new wedding site, customers can purchase the likes of custom wedding rings, invitations, table decorations, wedding party gifts and cake toppers. Though the Wedding Shop does not sell any wedding gowns, it does carry handmade bridal accessories like veils, handbags, gloves and garters. It also carries suiting accessories like cufflinks and pocket squares.

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As the items are handmade by a variety of artisans, prices vary widely, from a custom engagement ring set for over $1,000 to a handmade bowtie for $20.
 
Handmade at Amazon first launched in 2015 as a marketplace for artisans to sell their handcrafted products. The Handmade shop showcases selected artisans on its front page and runs Instagram and Pinterest accounts to promote its products. Some of its popular categories include baby products, home items, jewelry and kitchenware. Its major competitor is the long-running online artisan marketplace Etsy, which went public in 2015.