American Apparel continues to build leadership team

By

Obi Anyanwu

Published
Jun 12, 2015

Los Angeles-based company American Apparel has announced Brian McHale as Senior Vice President and Chief Information Officer, the latest leadership appointment for the company.

 McHale, who has over 25 years of experience developing IT governance, Business Intelligence, and Big Data solutions for companies such as Verizon and DirecTV, will oversee information technology and computer systems at the company. He will also lead the development and expansion of the company’s retail digital capabilities alongside the recently appointed Chief Digital Officer, Thoryn Stephens.
 
“As we continue to implement our multi-year turnaround, Brian will be an important asset to the company," said Paula Schneider, CEO of American Apparel. “Brian brings deep experience in his area of expertise, which will undoubtedly have a significant and positive impact on American Apparel.”

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McHale’s appointment follows a series of moves made by the company to rebuild. Since firing its original chief executive, Dov Charney, the company found a new CEO in Paula Schneider, a new Chief Digital Officer, Cynthia Erland as Senior Vice President of Marketing and Joseph Pickman as New Head of Men’s Design.
 
McHale assumed his role in April and reports directly to the company’s Chief Financial Officer, Hassan Natha.