American Eagle opening Aerie, Offline by Aerie stores

By

Jennifer Braun

Published
Mar 23, 2021

American Eagle Outfitters has entered into a new retail partnership with Unibail-Rodamco-Westfield (URW) to expand the footprint of its intimates and loungewear brand, Aerie. 

As part of the agreement, seven new Aerie stores and two adjacent standalone Offline by Aerie locations - Aerie’s new sub-brand - are expected to open in the second half of 2021 at URW’s flagship shopping destinations in the U.S.

“At AEO Inc., stores are a powerful tool for our omni-channel business and continue to be important for our brands,” said Andrew McLean, chief commercial officer, AEO Inc. 

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“Our approach to store openings is based on a deep understanding of customer and market potential. Future expansion in the Westfield Portfolio is based on achieving that potential and our core belief in engaging and serving new customers for both Aerie and the Offline by Aerie sub-brand.”

The new Aerie stores will open in Westfield Garden State Plaza in Paramus, N.J., Westfield Montgomery in Bethesda, Md., Westfield Old Orchard in Skokie, Ill., Westfield Plaza Bonita in National City, Calif., Westfield Southcenter in Seattle, Wa., Westfield South Shore in Bay Shore, N.Y., and Westfield Valley Fair in San Jose, Calif. The locations at Garden State Plaza and Montgomery will also feature adjacent storefronts featuring Offline by Aerie.

Earlier this month, American Eagle shared quarterly and full-year results, with Aerie surpassing more than $1 billion in revenues for the year. Activewear was Aerie’s highest growth category, driven by the success of Offline by Aerie launched last year, followed by intimate apparel. 

The group previously announced plans to open between 25 and 30 Offline by Aerie stores this year, in addition to roughly 50 stand-alone Aerie stores.