American Field pop up hits SF and Nashville this fall
American Field, the lifestyle and brand marketplace, has announced it will add pop ups in San Francisco and Nashville later this year.
American Field was started in 2012. It is an experience designed to target stylish high net worth individuals ages 25-38. It generated over 8 million social media hits from its 4 stops in 2015.
In 2015, over 17,000 people attended and spent almost $650,000. 97% of attendees plan on returning this year.
Its mission is to showcase the "best of American made goods and the people who make them."
On the schedule, American Field has pop ups slated for Boston (September 17-18), DC (October 15-16), Atlanta (November 12-13), and Brooklyn (December 3-4).
San Francisco and Nashville were the recent adds for this year, filling in major markets on the show's route.
Sponsored by lifestyle brands including GQ, Polartec and Bulleit whiskey, 24 additional brands will exhibit at San Francisco's pop up. The SF event takes place October 8-9 at a location that is TBD.
Brands at the SF American Field include Anybrand, Bespoke Watch Projects, Crawford Denim, Polartec and Bulleit whiskey.
Nashville's event has 20 brands on the list so far and will take place November 19-20. Nashville's brands include Banjo cold brew coffee, Daddy Sang Bass, and GQ.
The events are free and open to the public.
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