American trade fair Magic launches an education portal

By

Corentin Chauvel

Published
Feb 17, 2015

Magic executives and leading retail experts author this free, digital educational resource. The courses, authored by Magic executives and experts in the fashion industry, are aimed at a wide audience: from retailers and buyers to marketing professionals and fashion entrepreneurs. The goal of the portal is to act as a resource and continue to drive the global fashion industry forward by sharing knowledge, ideas, trends and tools from across the fashion marketplace.

"We are looking to elevate our engagement and provide more meaningful content to the fashion marketplace - in addition to the best product assortments on our show floors," explains Leslie Gallin from UBM Advanstar, oragniser of the Magic trade fair. "One of the greatest benefits we can offer new and established retail industry professionals is MAGIC University. This resource breaks down some of the natural barriers found in acquiring tactical business information. It allows us to inspire retailers and designers to peer across different parts of the retail industry to find instruction, tools and ideas from seasoned industry veterans," she adds.

Magic University launches with five tracks (Omni-Channel Marketing, Social Media, Trends, Consumer Demographics, Product Design + Sustainability) and content will be added on a quarterly basis on: http://magicuniversity.co/.

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The Magic trade fair has been taking place twice a year (February and August) in Las Vegas for 85 years.