67 571
Fashion Jobs
Assistant Manager, Operations | Bloomfield Ave, Montclair
Permanent · Montclair
Assistant Manager, Operations | Grayton Beach
Permanent · Santa Rosa Beach
Assistant Manager, Operations | Boca Town Center
Permanent · Boca Raton
Security Engineer i (Network Security)
Permanent · Dublin
Asset Protection Security Guard, Santa Anita - Standard Part Time
Permanent · Arcadia
Asset Protection Detective, University Square - Part Time
Permanent · University Heights
Asset Protection Detective, Montebello Town Center - Part Time
Permanent · Montebello
Asset Protection Detective, Hillsdale - Full Time
Permanent · San Mateo
Asset Protection Detective, Los Angeles dt Broadway Plaza - Full Time
Permanent · Los Angeles
Asset Protection Detective, Santa Anita - Standard Part Time
Permanent · Arcadia
Asset Protection Officer, Hayward - Part Time (3840)
Permanent · Hayward
Asset Protection Detective, Shoppes at Buckland Hills - Full Time
Permanent · Manchester
Asset Protection Detective, Micronesia - Part Time
Permanent · Dededo
Assistant General Manager - Town & Country
Permanent · Palo Alto
Chanel Business Manager
Permanent · New York
Sales Manager - Designer Handbags & Accessories
Permanent · Austin
Asset Protection - Agent - Downtown Seattle Rack
Permanent · Seattle
Asset Protection Detective, Full Time - ny 59th st
Permanent · New York
Keyholder - Cosmetics Company Store - 40 Hours - Camarillo Premium Outlets - Camarillo, ca
Permanent · Camarillo
Asset Protection Detective, Fayette Mall - Full Time
Permanent · Lexington
Area sc Manager 2
Permanent · San Bernardino
Assistant Manager- Operations- King of Prussia
Permanent · King of Prussia
Translated by
Mar 8, 2022
Reading time
3 minutes
Download the article
Click here to print
Text size
aA+ aA-

AMI, Batman, Modibodi: Puma continues to launch collaborations

Translated by
Mar 8, 2022

The collaboration between Puma and AMI launched during Paris Fashion Week after having been in the works for several weeks now. The partnership between the German sports equipment manufacturer and the French premium creative brand resulted in a collection characterized by a the sports brand's signature puma leaping inside AMI’s heart-shaped logo. "I'm very proud of the way we mixed our logos together. I think that the result is very impactful and that while this is a gift for us at AMI, it's a gift for Puma too,” said Alexandre Mattiussi about this collaboration in a statement. 

Alexandre Mattiusi with Romeo Beckham and Mia Regan for the AMI x Puma collaboration's campaign - Puma

Romeo Beckham and Mia Regan modeled the collection's garments for the campaign photographed by Eddie Wrey. The collaboration's lineup included several variations of the Slipstream Lo, Suede Crepe and Suede Mayu shoes, as well as T-shirts, polo shirts, jackets, hoodies, jumpsuits, bras and shorts and a selection of accessories. It will initially be available on March 16 in the French brand's stores and will later be offered on both labels’ websites as well as in select retailers.

Puma did not forget to cater to sportswomen. The brand additionally launched a collaboration with Modibodi, a label specializing in textile products for women and their menstrual periods. The collaboration between the two brands offers underwear and sportswear. 

"This line is designed to be reusable and replaces disposable pads, liners and tampons, while providing women with extreme comfort, freedom from odor and protection from all types of leakage," said Erin Longin, Puma's Global Director of Run/Train, in a statement.

Modibodi's collaboration with Puma - Puma

The collaboration highlights the properties of Modibodi's Modifier Technology. A soft, merino wool top layer wicks moisture and perspiration, its absorbent, quick-drying microfiber middle layer retains liquids and odors, and a bottom layer offers additional waterproof protection. The line will be available in May on both brands' websites.

Finally, the soccer collaboration between Puma and the latest Batman movie, released on March 2, was presented for the movie's release but will not be available until June. The footwear collaboration worn by Neymar Junior, one of Puma’s major soccer ambassadors, focused on redesigning the Futura Z cleats. The athlete wore these shoes during the last two championship games.

On the fashion front, the brand is clearly moving upmarket after unveiling a collaboration with Christelle Kocher and AC Milan.

Neymar JR presenting the Puma x Batman collaboration - Puma

The beautiful signatures of the two French designers Mattiussi and Kocher will perhaps make Puma's teams partially forget another ambassador's public reaction. Upon the German sports equipment manufacturer's announcement that it will "temporarily suspend the operation of all its stores in Russia", that is to say a hundred points of sale, the French rapper Booba reacted by threatening to break its relationship with Puma France by posting a message on his Instagram account stating: "You break I break. If you’re in politics, we should be too. But know that in case of aggression, the response will be there," accompanied by other messages supporting Vladimir Putin. We assume that ties between Puma and the rapper, who also owns the brand DCNTD, will certainly be severed sooner rather than later. 

Copyright © 2022 FashionNetwork.com All rights reserved.