×
80 400
Fashion Jobs
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Morristown
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Roseville
ULTA BEAUTY, INC.
General Manager
Permanent · New York
NORDSTROM
Asset Protection - Agent - Manchester Highlands Rack
Permanent · Manchester
NORDSTROM
Asset Protection - Security Ambassador - Twenty Ninth Street Shopping Center Rack
Permanent · Boulder
NORDSTROM INC
Asset Protection - Security Ambassador - Rookwood Pavilion Rack
Permanent · Cincinnati
NORDSTROM
Asset Protection - Security Ambassador - City Creek Center
Permanent · Salt Lake City
NORDSTROM INC
Asset Protection - Security Ambassador - Southcenter
Permanent · Tukwila
NORDSTROM INC
Manager Asset Protection 3 - Chandler, az
Permanent · Chandler
NORDSTROM INC
Asset Protection - Agent - Tampa Rack
Permanent · Tampa
NORDSTROM
Asset Protection - Agent - Brentwood Place Rack
Permanent · Brentwood
NORDSTROM
Asset Protection - Security Ambassador - Gateway Center Rack
Permanent · New York
NORDSTROM
Asset Protection - Agent - South Coast Plaza
Permanent · Costa Mesa
NORDSTROM INC
Asset Protection - Security Ambassador - Rack at 31st & 6th
Permanent · New York
NORDSTROM INC
Senior Manager Strategic Sourcing, Store Operations, Mro, Restaurants
Permanent · Seattle
NORDSTROM INC
Area sc Manager 2 - San Bernardino, ca
Permanent · San Bernardino
NORDSTROM
Asset Protection - Security Ambassador - Old Orchard Center
Permanent · Skokie
NORDSTROM
Asset Protection Agent - Woodlands Mall
Permanent · The Woodlands
NORDSTROM INC
Asset Protection - Agent - North Point Marketcenter Rack
Permanent · Alpharetta
NORDSTROM
Asset Protection - Security Ambassador - Perimeter Expo Rack
Permanent · Atlanta
NORDSTROM INC
Manager - Asset Protection - West County
Permanent · Des Peres
NORDSTROM INC
Inventory Control Specialist - Beachwood Place
Permanent · Beachwood
By
AFP
Published
Jan 19, 2008
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Amsterdam's red-light district gets a fashion makeover

By
AFP
Published
Jan 19, 2008

AMSTERDAM, Jan 19, 2008 (AFP) - Amsterdam's world famous red-light district transformed into a catwalk Saturday, January 19th with designers parading their creations in what were once brothels, as the city tries to clean out crime from the quarter.


Amsterdam's world famous red-light district transformed into a catwalk Saturday, January 19th - Photo : Olaf Kraak/AFP

Beautiful people chattered to each other over top of the blaring music and speeches as models in extravagant outfits graced what up until recently was primarily home to the world's oldest profession.

This event was prepared along one of the Dutch capital's canals and a domain of prostitution. Fueling the change was the municipality's aim to release the area from the clutch of crime and gangs.

Amsterdam has been famous for its red-light district -- known in Dutch as the Wallen -- for more than 100 years, although prostitution has only been legal in the Netherlands since 2000.

However, armed with new laws enabling the closure of establishments suspected to be involved in criminal activity, the city last year bought 55 buildings -- where brothels were housed -- from a former prostitution baron.

The city was then in need of a new activity to subsequently bring new life to the buildings.

"During a working visit from the municipal authorities in the area last April, I suggested: 'Why don't you put fashion designers here?'," explained Mariette Hoitink, director of fashion agency HTNK.

A few months later, the city took her up on the idea and asked her to find interested 20 designers -- thereby giving birth to the project "Red Light Fashion Amsterdam".

"I have no shortage of candidates! I could have put in students or young people in trouble, but I chose to put confirmed talent there," said Hoitink.

According to Hoitink, the well-known designers are grateful for the assistance the project has brought them.

"Contrary to popular belief, that they are well-known does not imply they are rich. Their work is expensive, and they are happy to find an affordable space here to display, work and live," she said.

Along the canal, the contrast is jarring.

Shop front windows display women in gaudy lingerie advertising their bodies to passers-by. But this monotony is broken by smooth new displays in shop windows where mannequins don sophisticated clothing and are drapped in all that is "in".

But it is still too early for the newcomers to rest on their laurels.

The city has set a deadline by which the project must prove its success. The designers have one year to bring a new dynamic to the area and draw a "new clientele, for an economy of quality", said the deputy mayor of Amsterdam Lodewijk Asscher.

As such, beds in the old brothels have not been moved and could be put to their old use once again if the project fails.

In the meantime, said Asscher, "the women will not disappear from here, but we do not want more traffic of women, or crime. We want to be once again proud of the Wallen."by Gerald de Hemptinne

Copyright © 2021 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.