Anatwine opens New York office, appoints Paul Rosengard as President

By

Obi Anyanwu

Published
Feb 24, 2016

Global online fashion network, Anatwine on Tuesday announced the opening of its first New York City office and the appointment of Paul Rosengard as President of its North American business.

The New York City office, which is the first from the company to open outside of the UK, allows for Anatwine to extend its offering of the perfect stock mix to more North American based retailers and brands. Paul Rosengard will be based in the company’s New York City office.
 
Rosengard heads to Anatwine from Boston Traders where he served as CEO. He also previously held leadership positions at Li & Fung USA where served as Division President and Perry Ellis International where he served as Group President. At Anatwine, Rosengard will be responsible for accelerating the company’s global success into the North American market.

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CEO Chris Griffin founded the Gloucester and London-based company in 2014 to connect brands and retailers and to allow them to deliver the perfect stock mix to their customers. The company overcomes the constraints of a traditional forecasted buying model by connecting brands’ and retailers’ business systems in real-time through a simple integration. This allows the retailer to present the brand’s optimal stock mix to its customers at all times and allows the brand to fulfill retailer’s orders within the boundaries of retailer’s guidelines.
 
The company has seen dramatic growth worldwide in a span of two years and boasts a year on year revenue growth of 421%. A number of the top fashion brands and retailers work with Anatwine including House of Fraser, Zalando, La Redoute, Galeries Lafayette, Marks & Spencer, Adidas, Reebok, G-Star and Superdry.