Andre Leon Talley teams with
Zappos to relaunch Couture site
Online retailer Zappos has unveiled its new-and-improved Couture site with artistic and editorial direction from former Vogue editor-at-large, André Leon Talley.
The re-do of the Zappos Couture website comes under the company’s larger vision of expanding the digital platform in the lucrative luxury market segment.
As part of his role at the online retailer, Talley will be curating and cultivating the site’s creative vision with editorial content on the site which includes a new focus on video content. Talley explained about working with Zappos Couture: "It's organic for me; I think of an idea, I send it off and we plug it into the site. I'm inspired everyday by life."
"We are excited to unveil the re-designed Zappos Couture, especially the new, original content," said Jennifer Sidary, Head of Couture at Zappos Couture. "Andre has done a magnificent job as Artistic Director in translating and editing what's happening in fashion to provide our customer base with a fresh perspective."
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