Anine Bing launches limited edition collection with Helena Christensen

By

Godfrey Deeny

Published
Nov 9, 2020

Think of it as a Scandinavian alliance nurtured in Los Angeles.

Annie Bing has launched a collaborative collection with her fellow Dane, supermodel Helena Christensen, with a 10-piece limited-edition Holiday collection.

The Anine Bing x Helena Christensen mini capsule captures a certain after-hours model aesthetic that the two Danish-born ladies express.

“I've always embraced the classic off-duty model look, it’s been a source of inspiration for Anine Bing since day one. Helena is such an iconic supermodel and I've always admired her work. When I had the chance to meet her in person we instantly connected over our Danish roots and shared interests,” Bing told FashionNetwork.com.

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“Working with Helena on this capsule collection has been so much fun - we’ve taken some classic styles from the '90s and added a modern twist with a bit of edge,” added Bing, who founded her own brand in a Hollywood garage back in 2012. Today, Anine Bing boasts over 300 points of sale and 15 fully-owned flagship stores.

“I’ve been a fan of Anine’s designs for years now. I live near her store in the West Village and always enjoy finding cool stuff in there. This is also where I one day happened to run into Anine. We clicked instantly and got chatting about collaborating on a project,” explained Christensen.

The clothes are a blend of Christensen’s '90s glamour with Bing’s mix of optimistic Scandi rock'n'roll and easy-to-wear LA style. Each key look bears a girl’s name; and includes a swish Rosalie jumpsuit; Carla ivory pant and Natasha snakeskin clutch. Like with Bing’s main collection, the collection is priced to avoid too much pain at the cash register – from a strapless one-piece Faye bodysuit at $179 to the classy Claudia blazer at $349.

A truly social-media driven brand, Anine Bing grew out of a personal travelling and modelling blog she created called Anine’s World. Pre-Covid it had grown to a company with 80 full-time employees in LA and projected annual revenues of $50 million.

Anine Bing x Helena Christensen is available in all company stores and online.