Anja Rubik is face of Kérastase's "Visions of Style II"

By

Cajsa Lykke Carlson

Published
Dec 15, 2015

Anja Rubik, the Polish supermodel, is the face of Kérastase's new product "L'Incroyable Blowdry." She stars in the brand's "Visions of Style II" campaign, showcasing 10 dynamic new hairstyles.

As well as modelling, Rubik is also the founder and editor-in-chief of art-themed annual print magazine "25". The product she's using in the new campaign is a reshapeable heat lotion that makes blowdrys last longer by providing optimal shapeability. It features a new patent-pending reshapeable microwax technology.

"Anja Rubik is a transcendent beauty with audacious style. She is a woman of boundless talent, and inspires through her multi-faceted forms of creative expression. For these reasons, we are very proud to welcome Anja as the face of Visions of Style II for L'Incroyable Blowdry," says Vincent Nida, Kérastase General Manager.

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"I've been faithful to Kérastase products for many years. I'm so happy to be the face of Visions of Style II because Kérastase reflects my personality. There is a truly unique, luxurious quality to the brand, as well as a transformative element," says Anja Rubik. "For me, it's important to grow and constantly change and evolve. I love that L'Incroyable Blowdry empowers you to be whomever you want to be by making it so easy to style and restyle your hair."