Anne Klein debuts Facebook live shopping event
U.S. women’s fashion brand Anne Klein launched on Tuesday the first of its kind live shopping event on Facebook, as one of a few selected brands asked to debut Facebook’s latest in-app shop feature.
The brand launched the first of a four-part series that invites consumers to 'Celebrate the Holidays' with Anne Klein. Via the live-streamed online sales event, consumers can find limited time exclusive promotions and products from the Anne Klein collection, which can be purchased in-app during the stream.
"We are excited to be among a limited group of brands partnering with Facebook to launch Facebook Shop's live shopping program for the holiday season," said Effy Zinkin, COO at WHP Global, owner of the Anne Klein brand.
"Live shopping is a fast-emerging method of digital commerce and offers the Anne Klein customer a new way to shop the brand in a place we know they are already engaging.”
Facebook first announced in May that it would launch a new shop feature that would allow brands to sell and feature live videos on their pages.
Anne Klein’s video was hosted by the founder's granddaughter, Jesse Gre Rubinstein, and builds upon the brand's Women Who Do Facebook series launched this past May.
Other up-coming videos will be featured on Black Friday, as well as Cyber Monday.
Founded in 1968, Anne Klein was sold to New-York based WHP by Premier Brands Group, formerly known as Nine West Holdings, for an undisclosed amount in 2019.
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