Anne Klein to launch new accessories, cold weather goods with Amiee Lynn
Brand management platform WHP Global has signed a multi-year licensing agreement with Amiee Lynn to design, manufacture and distribute a full line of cold weather goods, hats and belts, as well as hair accessories for its womenswear brand, Anne Klein.
The new products will launch for fall 2020, WHP said, and will be available in department stores, e-commerce channels and specialty retailers throughout the United States and Canada.
WHP executives said the licensing agreement comes as part of the brand's continued expansion into both new markets and categories.
"In less than a year, we have expanded Anne Klein's global presence in key markets including China and Mexico and added new categories including a line of women's denim apparel," said Effy Zinkin, chief operating officer at WHP Global.
"The addition of the new accessories categories will help strengthen our core women's business and continue the momentum as we focus on growing the brand with best-in-class partners around the world."
WHP's acquisition of the Anne Klein brand was announced at the same time of the former's public launch in July 2019. Founded in 1968, Anne Klein was sold to WHP by Premier Brands Group, formerly known as Nine West Holdings, for an undisclosed amount.
According to WHP, Anne Klein currently generates over $700 million in global retail sales with product distributed by partners including Steve Madden for footwear and handbags; Kasper Group for sportswear; E. Gluck for watches; Herman Kay for outerwear; One Jeanswear Group for denim; Komar for loungewear; Marchon for eyewear; Centric for hosiery; Palm Beach for fragrance and cosmetics; and The Jewelry Group for jewelry.
Copyright © 2021 FashionNetwork.com All rights reserved.