×
70 210
Fashion Jobs
ROSS
Store Protection Specialist
Permanent · Pompano Beach
ROSS
Store Protection Specialist
Permanent · Pembroke Pines
ROSS
Store Protection Specialist
Permanent · Santa Rosa
CORPORATE
Senior Email Manager, Performance Marketing
Permanent · Sammamish
NEIMAN MARCUS
Loss Prevention, Investigator - Fashion Island
Permanent · Newport Beach
JCPENNEY
Asset Protection Associate - Ford City Shopg Ctr
Permanent · Chicago
JCPENNEY
Asset Protection Associate - Meadowood s/c
Permanent · Reno
JCPENNEY
Asset Protection Associate - Miami Intl Mall
Permanent · Miami
JCPENNEY
Sales Floor Supervisor - Newport Ctr
Permanent · Jersey City
JCPENNEY
Asset Protection Associate - Forest Village Park
Permanent · Forestville
JCPENNEY
Asset Protection Associate - Southcenter Mall
Permanent · Tukwila
JCPENNEY
Asset Protection Associate - Plaza Centro2 Mall
Permanent · Caguas
JCPENNEY
Sales Floor Supervisor - Westfarms Mall
Permanent · Farmington
JCPENNEY
Asset Protection Associate - Stonewood s/c
Permanent · Downey
JCPENNEY
Asset Protection Associate - Fairlane Town Center
Permanent · Dearborn
JCPENNEY
Asset Protection Associate - Woodland Hills Mall
Permanent · Tulsa
JCPENNEY
Sales Floor Supervisor - Holyoke Mall
Permanent · Holyoke
JCPENNEY
Sales Floor Supervisor - Coddingtown Ctr
Permanent · Santa Rosa
JCPENNEY
Asset Protection Associate - Tanforan s/c
Permanent · San Bruno
JCPENNEY
Asset Protection Associate - Fashion Square Mall
Permanent · Saginaw
JCPENNEY
Sales Floor Supervisor - Greece Ridge Ctr
Permanent · Greece
JCPENNEY
Sales Floor Supervisor - Woodbridge Ctr
Permanent · Woodbridge Township
Published
Feb 18, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Anya Hindmarch battles single-use plastic with ‘I Am a Plastic Bag’ project

Published
Feb 18, 2020

Thirteen years after her ‘I’m Not a Plastic Bag’ phenomenon, Anya Hindmarch has created a tote that takes her brand in a new direction. 


Anya Hindmarch


‘I Am a Plastic Bag’ is the name of the British designer’s latest project, born out of her determination to address the growing problem of plastic waste.

Hindmarch spent two years researching and developing a new fabric, spun from recycled plastic bottles and coated with recycled plastic windshields, to create a range of handbags that would incorporate plastic but have a luxe feel. 

Made to last and with a cotton canvas texture, the range is the evolution of her signature ‘I’m Not a Plastic Bag’, which got shoppers around the world queueing for a plastic-free handbag in 2007.

Hindmarch said 32 plastic bottles are used to produce each bag from the new range.

“Despite the impact of our 2007 I’m Not A Plastic Bag project, the problem of single-use plastic is far from solved. The mission has changed however, from ‘awareness’ of the problem to ‘circularity’ of materials, something we’ve spent the last two years working on with the I Am A Plastic Bag project,” said Hindmarch


Anya Hindmarch


The project shines a light on the need to move towards a more circular economy, while a decision to close all the London stores during London Fashion Week aimed to draw attention to the issue of single-use plastic waste.

Anya Hindmarch closed the doors of the stores on Bond Street, Sloane Street, Notting Hill and Belgravia and filled them with over 90,000 plastic bottles, collected by her staff from their local communities, to show how many single-use plastics go to landfill every 8.5 minutes.

Additionally, the brand partnered with EcoAct, a global climate change consultancy, to measure the emissions associated with the I Am a Plastic Bag project, making this a carbon-neutral initiative.

Copyright © 2023 FashionNetwork.com All rights reserved.