×
74 023
Fashion Jobs
HOMEGOODS
Loss Prevention Customer Service Associate
Permanent · Plymouth
HOMEGOODS
Loss Prevention Detective
Permanent · Edina
TJ MAXX
Retail Store Cleaning Part Time
Permanent · Corvallis
HOMEGOODS
Loss Prevention Associate- Full Time
Permanent · Worcester
AMERICAN EAGLE OUTFITTERS
Specialist - Commercial Asset Protection - us
Permanent · ELIZABETH
MONCLER
Raw Material Purchasing
Permanent ·
MONCLER
HR Analyst
Permanent ·
ROSS
Store Protection Specialist
Permanent · Los Angeles
ROSS
Store Protection Specialist
Permanent · Villa Park
FOOT LOCKER
sr. Director Marketing, Foot Locker North America
Permanent · New York
JCPENNEY
Asset Protection Associate - Auburn Mall
Permanent · Auburn
JCPENNEY
Asset Protection Associate - South Hill Mall
Permanent · Puyallup
JCPENNEY
Asset Protection Associate - Wheaton Plaza
Permanent · Wheaton-Glenmont
JCPENNEY
Asset Protection Associate - Woodland Shopg Cntr
Permanent · Grand Rapids
JCPENNEY
Asset Protection Associate - The Empire Mall
Permanent · Sioux Falls
JCPENNEY
Sales Floor Supervisor - Woodland Hills Mall
Permanent · Tulsa
JCPENNEY
Asset Protection Associate - Oak Park Shopg Cntr
Permanent · Overland Park
JCPENNEY
Asset Protection Associate - Parkway Plaza
Permanent · El Cajon
JCPENNEY
Sales Floor Supervisor - Coronado Center
Permanent · Albuquerque
JCPENNEY
Asset Protection Associate - West County Ctr
Permanent · Des Peres
JCPENNEY
Asset Protection Associate - Wellington Green s/c
Permanent · Wellington
JCPENNEY
Asset Protection Associate - Mall of Victor Vly
Permanent · Victorville
By
Reuters
Published
Sep 28, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Apple, Salesforce team up to bring Siri to more business apps

By
Reuters
Published
Sep 28, 2018

Apple Inc and Salesforce.com Inc are entering a partnership in which the iPhone maker will help Salesforce build the iPhone maker’s features such as its Siri voice assistant deeper into Salesforce’s own mobile apps, which are widely used in the sales and marketing industries.




In exchange, Salesforce will make software tools so that the big businesses that use its back-end technology to power their own apps can build better products with features specific to iPhones and iPads.

Apple and Salesforce both have huge ecosystems of third-party software developers. About 20 million developers make software for Apple devices, most of them focused on the consumer, while Salesforce has about 5 million developers who tap into its back-end systems to build business applications - a market that Apple has been expanding into through deals with International Business Machines, Cisco Systems and Accenture.

The partnership means that a salesperson can use Siri after a customer meeting to update that customer’s record with notes from the meeting, flag a customer service issue for a support team to follow-up on and many other data-entry tasks that can eat up valuable time.

“If you look at enterprise in general, voice has not been used as much as in consumer,” Apple CEO Tim Cook told Reuters in an interview. “We’re going to be able to provide the sales rep instant access to things using your voice instead of clicks and going through different apps. We’re changing the way people work, and that’s always been at the heart of what Apple is about - changing things for the better.”

At Salesforce’s annual customer conference this week, Marriott International will demonstrate a new system that uses Salesforce and Apple tools so that hotel guests can turn up the heat, order a sandwich or hail a ride using Siri with an Apple HomePod in their hotel room. And at the next Marriot the guest stays at, Siri will remember the guest’s preferences - even their favorite sandwich, Salesforce CEO Marc Benioff told Reuters in an interview.

“I don’t think I’ve met with a single customer in the world that doesn’t want me to help them do more with Tim’s products,” Benioff said Cook and Apple in the interview.

Salesforce also runs an educational platform called Trailhead, where it says one in four people who take courses in how to build business apps with Salesforce’s tools ends up getting a raise or promotion. As part of the deal, Apple and Salesforce will add courses on how to develop iPhone and iPad applications.

“These people are learning the tech skills that are elevating their careers,” Benioff said.

© Thomson Reuters 2023 All rights reserved.