Arc'teryx Veilance launches concept store in NYC

By

Jennifer Braun

Published
Oct 29, 2016

Performance apparel brand Arc'teryx Veilance opened on Friday a new concept store experience in New York City at 81 Greene Street. The bespoke space will remain open until January 8, 2017 and represents the company's first Veilance concept store. 

 
The space, created in partnership with design firm Snarkitectur, highlights the features of Veilance's Fall 2016 collection. The 2000-square-foot store is organized in three distinct sections to reflect the Veilance protective systems - Wind, Rain and Cold – found in its latest collection. The geometrically-inspired layout and division of space directs visitors through an unexpected abstracted landscape as they explore the Arc'teryx Veilance collection for a progressive shopping experience.
 
Besides showcasing the brands complete Fall 2016 collection, it will also offer a limited release new Monitor Down Coat Special Make Up.

Arc'teryx is built on the principle of obsessive, precise design and production. The company is headquartered in Vancouver, Canada.