Arket to open first physical store in China

By

Sandra Halliday

Published
Jan 29, 2021

Many store opening programmes may be on hold due to the pandemic, but with the Chinese market already recovering, it’s being prioritised by plenty of firms. H&M Group said on Friday that its Nordic lifestyle brand Arket will be opening a new flagship store in Beijing this autumn.

It will be the brand’s first physical location in China, following the launch of a digital store on Tmall last August as well as a WeChat Mini Program store earlier this year.

Arket is one of HM’s newer brands and offers “essential products for men, women, children and the home, as well as a New Nordic vegetarian café”.

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The opening of the new Beijing location means all Arket concepts and collections will be available on the Chinese market.

Brand MD Pernilla Wohlfahrt said: “The new store gives us an opportunity to welcome people into our world and invite them to experience the rich diversity of our collections – from fabrics and fashion designs to nature-inspired interiors, sustainable childrenswear and contemporary Swedish cuisine.”

The Arket concept has a strong strain of minimalism running through it and the men's and women’s offers “combine a foundation of effortless wardrobe staples with seasonal fashion drops capturing current trends and cultural expressions”.

Production is also in line with the group’s aim to “leave a lighter footprint” and the pieces are “intended to be used and loved for a long time”.