65 468
Fashion Jobs
Asset Protection - Agent - Grand Plaza Rack
Permanent · San Marcos
Asset Protection - Security Ambassador - Marina Pacifica Rack
Permanent · Long Beach
Asset Protection - Agent - The Mall at Green Hills
Permanent · Nashville
Sales Supervisor, Southwest, ca
Permanent · FREMONT
pt Keyholder, Toronto, Ontario
Permanent · TORONTO
Part Time Keyholder, New York, ny
Permanent · NEW YORK
Part Time Keyholder, New York, ny
Permanent · NEW YORK
Part Time Keyholder, Beverly Hills, California
Manager, Total Rewards & HR Analytics
Permanent · NEW YORK
Keyholder, South West, ca
Permanent · SAN DIEGO
Keyholder, Santa Clara, ca
Permanent · SANTA CLARA
General Manager, Halton Hills, Ontario
Permanent · HALTON HILLS
Brand Manager, San Francisco, California
Accounts Payable Coordinator, New York, New York
Permanent · NEW YORK
Sales Coordinator - Majestic
Permanent · Palo Alto
sr Financial Analyst, Consolidation
Permanent · Dallas
Sales Supervisor
Permanent · Lutz
Asset Protection Visual Security Officer, Part Time - Chevy Chase
Permanent · Chevy Chase
Loft - pt Sales Manager
Permanent · Mount Pleasant
Lane Bryant Part Time Keyholder - Mayfaire Town Center
Permanent · Wilmington
Director HR & Talent, Supply Chain - Pvh Corp
Permanent · New York
Fulfillment Lead - Inventory Control
Permanent · Phoenix
Jul 22, 2020
Reading time
3 minutes
Download the article
Click here to print
Text size
aA+ aA-

Armani and YNAP unveil "distribution model for the future"

Jul 22, 2020

Giorgio Armani and e-tail giant Yoox Net-a-Porter (YNAP) have announced a deal that’s all about better integrating the luxury brand’s e-commerce site and its physical stores globally.

Giorgio Armani

It builds on the relationship the two firms have had over the past 20 years with YNAP’s third-party unit having been the long-time operator and manager of Armani’s own webstore.

The companies said this is a “Next Era” deal that’s initially set to run until 2025 with full integration between the physical and the digital to complete in 2022, although benefits will start to be seen next year. It will mean Armani shoppers will be able to access products seamlessly through both online and offline channels.

It’s a major coup for YNAP as it goes against the widespread belief that larger companies would eventually bring their e-tail operations in-house, even if they started successfully with a specialist partner.

For Armani, the logic is clear as its relationship with YNAP appears to have been a fruitful one for many years. 

Maximising the opportunities available through online and offline working closely together has been a key aim for labels at all price levels for some time. But it has been made even more important by the pandemic as consumers turned online for their shopping wants and needs and companies found that store stock and website stock often didn’t work as well together as they should have done.

Armani and YNAP said their new partnership has many benefits, including the reduction of waste. “It helps avoid ‘false sold-outs’ and eliminates product being left unsold due to siloed stock inventories in separate locations," YNAP President and CEO Federico Marchetti told Reuters. 

The new deal also comes as the luxury sector realises that it has been behind the curve regarding online shopping with the channel making up just 12% of sales in 2019, well behind the numbers quoted by many mass- and middle-market retailers.

YNAP said on Wednesday that “in the current context, and becoming even more apparent following Covid 19, the fashion system must be redesigned, with technology powering a more innovative approach. Technology can enable a direct and personal relationship with the customer, build an understanding of their expectations and provide the widest possibility of choice by integrating physical boutiques and virtual stores”.

YNAP's Federico Marchetti and Giorgio Armani

The practical details are that orders will be processed through the YNAP distribution network, as well as from distribution centres and Armani boutiques. “Using technology, customers will have full visibility of the season’s entire collections, enabling them to view a wider assortment and shop all available products, whether they are stocked in boutiques or online,” the e-tailer said.

Giorgio Armani himself added: “In the past few months, I have been redesigning the Armani Group’s business model based on a concept that is very dear to me: do less, but better. Mine is an invitation to consume more responsibly, focusing on authenticity and change. In Yoox Net-A-Porter I’ve found a partner that allows me to transform this principle in a new multi-channel shopping project where the relationship with the customer is increasingly personal and direct, while e-commerce and boutiques are integrated in a dynamic balance, which will have a positive effect, also on the environment.”

Copyright © 2023 FashionNetwork.com All rights reserved.