R&B star Rihanna has been named the new face of Armani Jeans as well as of Emporio Armani Underwear for the Fall/Winter 2011-12 advertising campaign shot by Steven Klein.

Rhianna for Armani, shot by Steven Klein

After featuring Victoria Beckham and then Megan Fox on its previous campaigns, this time the brand opted for a “curvier” figure (even though some pictures seem to have been photoshopped to make the singer look slimmer). Rihanna is seen posing seductively inside and in front of a vintage car, sporting her new short blonde hairstyle.