Artis launches in Canada
Beauty tool company Artis is officially bringing its Artis makeup brushes to Canada.
In an effort to make the brand more accessible to Canadian consumers, Artis is now exclusively available at Canadian luxury retailer Holt Renfrew including in all stores across Canada. For the holiday season, Brushes from the Fluenta Collection will be available individually and in sets of 5 and 9.
Launched by artist, photographer and beauty industry veteran Matthew Waitesmith, the brand, born in 2014, has a cult celebrity following. The “high performance brushes” also come with a high price tag.
Artis has received a large response from Canadian consumers since its launch, explained Artis co-Founder, Jeremy Adelman, to FashionNetwork.com.
“Canadian consumers have shown us great support since we launched and we've wanted to make it more accessible for our fans to purchase their favourite beauty tools. In addition to this, we had the right infrastructure in place to match the strong and rapidly growing core of luxury consumers in Canada, as it has become an important global market for luxury goods,” said Adelman.
To date, Artis’s Canadian debut has been widely successful.
“As the established brand in luxury retail in Canada, it was only fitting that Holt Renfrew was the perfect point of entry into the Canadian brick & mortar retail market. The elegance with which they merchandise and connect with customers, in addition to Holt's solid track record of successfully launching, must-have high-end brands made it an effortless choice for our global expansion. The facts speak for themselves, in the first week alone, Holt sold [2x] more Artis product(s) than was initially forecasted for the first two months.”
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