Experimental sound artist Lee Bannon is set to perform an original composition of music exclusively to back the live streaming of luxury men's clothing line John Elliott for its New York Men's Fashion Week show.

The SS17 collection, titled "Watching Water," will be streamed live from 11am ET, Billboard reports, through syndicated video sources like YouTube and Daily Motion, via the brand's collaboration with Boiler Room.

Commenting on his latest collection and the novel idea for a fashion designer and streaming platform to join forces in support of a live musical performance, Elliott said:

"As a child, when I would think of what the idea of luxury is, I would envision the obvious status symbols -- vacationing on an island, laying on a beach, or cruising on a yacht.

"When you break those concepts down, the idea of Watching Water comes up as a through line. For this season I took the literal approach of what you might need when you are Watching Water, and I let this idea infect me," Elliott outlined to Billboard.

Watch the live streaming of "Watching Water" on July 13, 2016 here: https://boilerroom.tv/session/john-elliott-watching-water-x-lee-bannon/