×
46 534
Fashion Jobs
MACY'S
Asset Protection Captain, Flushing - Full Time
Permanent · New York
MACY'S
Asset Protection Captain, Square One - Full Time
Permanent · Saugus
MACY'S
Asset Protection Detective, Galleria Houston at Hidalgo - Full Time
Permanent · Houston
MACY'S
Asset Protection Detective, State Street - Full Time
Permanent · Chicago
CENTRIC BRANDS
Associate, Account Executive
Permanent · New York
CENTRIC BRANDS
Senior Analyst Basis & Security
Permanent · Greensboro
SALLY BEAUTY CORPORATE
District Manager - Cosmoprof
Permanent · Memphis
NORDSTROM
Asset Protection- Security Ambassador- Park Meadows
Permanent · Lone Tree
NORDSTROM
Asset Protection- Agent- Park Meadows
Permanent · Lone Tree
NORDSTROM
Asset Protection - Agent - Sugarhouse Rack
Permanent · Salt Lake City
NORDSTROM INC
Manager - Merchandise And Inventory - Colonie Mall Rack
Permanent · Albany
NORDSTROM
Asset Protection- Security Ambassador- Cherry Creek
Permanent · Denver
NORDSTROM
Asset Protection- Agent- The Orchards Rack
Permanent · Westminster
BANANA REPUBLIC
General Manager - Gloucester Premium
Permanent · Gloucester Township
BANANA REPUBLIC
General Manager - The Shops at Nanuet
Permanent · Clarkstown
LULULEMON
Store Business Lead | Kenwood Towne Centre
Permanent · Cincinnati
LULULEMON
Store Business Lead (Sbl) | Georgetown
Permanent · Washington
ESTÉE LAUDER
Hiring Event - Beauty Sales Managers - Bobbi Brown - Clinique - Origins - Tom Ford Beauty - Richland Mall - Waco, tx
Permanent · Waco
ESTÉE LAUDER
Digital Project Manager
Permanent · Blaine
ESTÉE LAUDER
Manager Video Post Production
Permanent · Blaine
ESTÉE LAUDER
Executive Director International Business Development
Permanent · New York
ESTÉE LAUDER
Retail Beauty Sales Manager - Clinique - 35 Hrs - The Corners - Wauwatosa, wi
Permanent · Wauwatosa
By
Fibre2Fashion
Published
Nov 23, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

ASBCI highlights how hyper consumption fuels athleisure

By
Fibre2Fashion
Published
Nov 23, 2018

The Association of Suppliers to the British Clothing Industry (ASBCI) conference explored the trends in athleisure that has been labelled as an evolution in fashion that has transformed the way one thinks of clothing and has given something that no one is ready to give up – comfort. Athleisure is just too comfortable to go out of fashion, said the speakers.



"Customers are not prepared to sacrifice their new-found comfort and they are willing to pay more for it," said spaeker Jutta Vo Quang from Freudenberg as she outlined the performance characteristics she believes are here to stay, all of which are designed to enhance the comfort of the wearer. And it is in functionality that one of the great opportunities of athleisure lies, both in communication and innovation.

The recent athleisure conference was hosted by Dr Julie King, head of fashion for Northampton University and ASBCI event director, and was sponsored by Bureau Veritas, Lectra and Freudenberg. The full speaker line up included Graeme Moran from Drapers, Terence Senford from Boss Menswear, Jutta Vo Quang from Freudenberg, Jovita Balseviciene from Lectra, Helen Colebourn from Bureau Veritas, Angela Cody from M&S, Claire O’Neill from Lycra.

"Athleisure is where fashion and function meet and the convenience of the ‘wear anywhere’ legging is matched by the desire to buy into the latest mini trend or capsule collection. It’s hyper consumption v hyper collaboration. One thing is fuelling the other. Product cycles are shorter, production runs smaller, and product is more customised," said Terence Senford, head of men’s athleisure for Boss Menswear.
In such a dynamic marketplace, agility and adaptability are more important than ever, and the brands that can pivot in new directions as the opportunity arises will be the real winners. Speed is the name of the game, said Jovita Balseviciene from Lectra. Being the first to market with a wide range of quality products, priced right, is the key to success.

Copyright © 2021 Fibre2Fashion. All rights reserved.