×
83 350
Fashion Jobs
MICHAEL KORS RETAIL INC
Store Operations Manager
Permanent · Orlando
ESTÉE LAUDER
Business Manager, Travel Retail Americas
Permanent · Miami
ESTÉE LAUDER
Keyholder - Cosmetics Company Store - 20 Hours - Napa Premium Outlets - Napa, ca
Permanent · Napa
ESTÉE LAUDER
Senior Manager, International Business Development - le Labo Fragrances
Permanent · New York
ESTÉE LAUDER
Director, Performance Marketing - Bobbi Brown Cosmetics North America Ecommerce
Permanent · New York
ESTÉE LAUDER
Director of Strategic Partnership Marketing, Philanthropy & Limited Life Projects
Permanent · New York
ESTÉE LAUDER
Retail Beauty Sales Manager - Clinique - 38 Hours - Shoppes at Bel Air - Mobile, al
Permanent · Mobile
ESTÉE LAUDER
Human Resources Manager, North America Field & Retail
Permanent · New York
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - 35 Hours - Fresno, ca
Permanent · Fresno
ESTÉE LAUDER
Manager Global Product Registration
Permanent · Melville
ESTÉE LAUDER
Analyst, Product Management
Permanent · New York
ESTÉE LAUDER
Coordinator, Sales Account Management
Permanent · Irvine
TJ MAXX
tj Maxx Loss Prevention Detective Full Time
Permanent · Reno
TJ MAXX
tj Maxx Loss Prevention Detective Full Time
Permanent · Henderson
HOMEGOODS
70118-lp Detective
Permanent · Commack
TJ MAXX
Distribution Cener Supervisor
Permanent · San Antonio
TJ MAXX
lp Detective Dedham
Permanent · Dedham
HOMEGOODS
Loss Prevention Detective
Permanent · Southlake
MARSHALLS
Marshalls - Loss Prevention Detective
Permanent · Wilmington
MARSHALLS
lp Detective
Permanent · Matthews
MARSHALLS
lp Detective
Permanent · Charlotte
MACY'S
Asset Protection Officer, Hayward - Part Time
Permanent · Hayward
By
Reuters
Published
Oct 15, 2010
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Asia's couture craving feeds Singapore's haute hopes

By
Reuters
Published
Oct 15, 2010


Louis Vuitton catwalk. Photo : Pixelformula
(Reuters) - Legions of status-seeking shoppers with deep pockets are turning Asia into the next big catwalk for international designers, boosting Singapore's aspirations to become the region's Milan or New York.

Asia's growing economic clout -- and the millions willing to spend top dollar on luxury lifestyles -- were the buzz words at Singapore's fashion festival, an annual event the country hopes will eventually become as important as counterparts in the United States and Europe, as well as the fashion gateway for the region.

"Western designers have realised there's a great deal of money to be had in Asia and they can see that customers in China and India are moving very quickly towards becoming consumers of the very highest level," Colin McDowell, creative director of the Audi Fashion Festival, told Reuters.

"In Paris, several designers told me that the Chinese have become their biggest couture customers. This is a new departure."

As the rest of the world still recovers from the global financial crisis, consumers in several economically robust Asian nations, including Singapore and China, are spending on luxury goods like the downturn never happened.

A recent study by market research firm Synovate dubbed China's consumers as the "new world order", with those in the top-tiers seen as hooked on the latest fashion trends and many believing that famous brands, and money, equal success.

Splurging on luxury goods is a treat often indulged in, the study of 68,000 people across 66 Chinese cities found, while a smaller survey by MasterCard showed many Asians were determined to keep on spending on fashion, gourmet food and luxury goods.

AFFLUENT SINGAPORE

While Hong Kong and Shanghai are seen as China's fashion capitals, affluent Singapore, with its plethora of luxury shopping malls and avowed aim to attract Asian millionaires and their money, is jostling to become the first place designers come to access the market.

Several high-end fashion and jewellery labels have recently set up shop in Singapore, home to the world's highest density of millionaires and a popular Southeast Asian shopping destination.

"There's tonnes of potential here, tonnes," Dean Caten, of designer duo DSquared2, told Reuters about Asian markets.

"They love fashion here, they live it, it's a rich economy, they're very status conscious. That's great news for designers," added his twin brother and partner Dan Caten.

It was standing room only at the opening gala of the fashion festival as DSquared2, who have dressed an impressive line-up of stars including Madonna, Justin Timberlake and Bill Kaulitz of band Tokio Hotel, showed their Autumn/Winter 2010 collection.

Other designers who will show at the April 28-May 2 event include KTZ, Herve Leger, Tiffany, House of Holland and Roberto Cavalli, who brings a collection specially created for Singapore.

The shows are one aspect of Singapore's inaugural Asia Fashion Exchange AFX.L, a platform that includes Blueprint, a showcase for designers from across the region with international buyers from retailers such as Harrods and Liberty's.
The Caten brothers described AFX as a great starting point that puts Asian cities on a good track, while the fashion festival's McDowell said the world can longer afford to ignore Asian designers.

"Western fashion is getting tired, it's going around in circles, it needs new direction, new ideas," he said.

"I believe the rules of fashion will be dramatically rewritten in the next 15 years, and this part of the world will be part of spearheading this change."

© Thomson Reuters 2021 All rights reserved.