Asics opens first NYC Fifth Ave flagship

By

Cassidy Mantor

Published
Dec 15, 2017

Asics has opened a new flagship in NY on Fifth Ave, debuting a new concept for the brand that houses both the Asics performance and Asicstiger lifestyle brands in one store.

The new flagship occupies over 2,000 square feet of selling space for the two Asics brands. The store design aims to encompass Asics' motto, Anima Sana In Corpore Sano, meaning 'A Sound Mind in a Sound Body' in Latin. Asics has been telling its brand story through the lens of movement, which the new store is designed to convey.

The store will carry performance running, training, tennis and wrestling footwear as well as apparel and accessories from the Asics brand. It will also carry apparel, footwear and accessories from the Asicstiger lifestyle brand.

Asicstiger combines music, art, fashion and Japanese culture into the line. The new flagship will showcase exclusive Asicstiger collaborations with designers and artists and will serve as a global retail model going forward.

The technical product sold in store is designed to speak to the sound body, while the retail design uses natural warm finishes and soft materials to appeal to a sound mind. The store also features an infinity mirror, LED light columns and sound and motion sensory elements designed to deliver an elevated brand experience to consumers.

Asics America Corp. President and CEO Gene McCarthy called the Fifth Ave store the biggest presentation of the brand yet.

"By combining two of our uniquely different brands, we are offering consumers a wide range of quality performance and lifestyle shoes and apparel for an array of needs – directly addressing the shift in the way people are working out and moving today," said McCarthy.

To celebrate the grand opening, Asics will host group fitness classes at the store from December 15 through 17th. Trainers include Trammell Logan from Soul Cycle and East Side Dance, Erika Hammond from Rumble, and Evan Betts from Tone House.

The new Asics flagship is located at 579 Fifth Ave in New York City and is now open.