×
33 129
Fashion Jobs
NORDSTROM
Loss Prevention Security Ambassador Long Island Rack
Permanent · Garden City
NORDSTROM INC
Loss Prevention Security Ambassador King of Prussia
Permanent · King of Prussia
NORDSTROM
Loss Prevention Agent West Oaks Rack
Permanent · Novi
NORDSTROM INC
Loss Prevention Security Ambassador Chandler Festival Rack
Permanent · Chandler
NORDSTROM INC
Operations Manager - San Bernardino, ca
Permanent · San Bernardino
NORDSTROM INC
Loss Prevention Agent - Tysons Corner
Permanent · McLean
NORDSTROM
Loss Prevention Security Ambassador Troy Market Place Rack
Permanent · Troy
PACSUN
E-Commerce Photo Studio Manager
Permanent · Anaheim
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Grand Junction
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Conway
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Asheville
KOHLS
Full-Time Loss Prevention Officer
Permanent · Yuba City
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Las Vegas
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Waite Park
THE ESTEE LAUDER COMPANIES
Keyholder - Cosmetic Company Store - Part Time - Columbus Outlet Center - Columbus, oh
Permanent · COLUMBUS
L BRANDS
Asset Protection Officer, Broad st - 2nd Shift (3pm -11pm)
Permanent · Reynoldsburg
VICTORIA'S SECRET
Brand Operations Manager-Alamance Crossing
Permanent · Burlington
VICTORIA'S SECRET
Brand Operations Manager-University vt
Permanent · South Burlington
PINK
Brand Operations Manager-Gurnee Mills
Permanent · Gurnee
VICTORIA'S SECRET
Associate Merchandise Planner, Victoria's Secret Beauty
Permanent · New York
DARPHIN
Coordinator, na Ecommerce - Darphin
Permanent · New York
RAG & BONE
Sales Supervisor (Full-Time) - Manhasset
Permanent · Manhasset
Published
Feb 22, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

ASOS doubles Topshop/Topman offer, launches international campaign

Published
Feb 22, 2021

ASOS launches a new campaign from Monday to mark a wider range of Topshop/Topman products available on site following its purchase of the two brands after the Arcadia failure.


ASOS/Topshop/Topman



Topshop and Topman were already a major presence on ASOS but now that it owns the labels, they’re likely to make an even bigger impact there.

The new multi-million-pound campaign is targeted at Topshop and Topman customers, and lets them know “that they can shop their favourite brands on ASOS following their acquisition at the start of the month”.

The campaign will exist on social channels, running across YouTube, TikTok, Snapchat, Facebook and Instagram for two weeks. It aims to drive awareness in the key markets of the UK, US and Germany. 

The promotional support coincides with the first major drops of new product from the brands on ASOS since the purchase and “marks the first moment that customers will be able to access a wider range of items on the ASOS platform”. The company said that available product has already doubled since early February, “with plans in place to double it again over the next few weeks”.

The e-tail giant’s Chief Commercial Officer José Antonio Ramos said: “Topshop and Topman were well-established, strong-performing brands on ASOS prior to the acquisition, and we know our customers loved them. Their integration with ASOS is going well, and our long-term plans to revitalise the brands and inject new life into them will translate into more new, exciting and fashion-led products launching in the months ahead.” 
 
The company doesn't seem to feel the need to focus on full-price for now. Alongside activations and new customer discount codes in the UK and Germany, ASOS will be running 25%-off promotions for each of the brands across Europe, Australia and the US on Monday and Tuesday, “as a way of welcoming new and returning customers and inviting them to re-experience the brands”.

Copyright © 2021 FashionNetwork.com All rights reserved.