Asos launches Try Before You Buy service in the UK

By

Barbara Santamaria

Published
Nov 2, 2017

Online fashion giant Asos is boosting its payment options with a new service which lets customers try any of its 85,000 products at home and pay only for what they want to keep.

The service has been launched in partnership with leading payments provider Klarna and is expected to boost customers’ spending on the site.

Asos’ new Try Before You Buy service has been already implementing Germany, Austria, Sweden, Finland and Norway, delivering ‘successful’ results.

Nicola Thompson, Global Trading Director at Asos said: “We are constantly looking for new ways to improve the Asos experience for our 15.4 million customers around the world. We know people love the option of paying later only for the things they keep, and are excited to introduce this for customers shopping on our app in the UK.”

To select the option, customers must be 18 years of age and have a mobile number, email and UK residential address. A 30-day period will be given before customers are asked to complete the payment online.

The launch of Try Before You Buy comes just weeks after the online company unveiled Style Match - visual search functionality ; Asos Instant - same day delivery for London customers; and Asos make up – part of the newly relaunched Face + Body category.