×
42 140
Fashion Jobs
MAC
Executive Director, Marketing, Mac, Travel Retail Worldwide
Permanent · New York
BUMBLE AND BUMBLE
Regional Business Consultant, Bumble And Bumble - New York City And Long Island, ny
Permanent · New York
H&M
Data Analyst, CRM
Permanent · New York
H&M
Customer Insights Business Analyst
Permanent · New York
H&M
h&m Retail Visual Manager
Permanent · Elizabeth
SAKS FIFTH AVENUE
Senior Manager, Integrated Marketing
Permanent · New York
L'OREAL GROUP
Account Executive - Sales Skinceuticals (Montgomery, al)
Permanent · Montgomery
ULTA BEAUTY
Salon Manager-Carson Valley Plaza
Permanent · Carson City
ALICE AND OLIVIA
Sales Supervisor - Alice + Olivia Jeans
Permanent · New York
RAG & BONE
Associate Product Manager
Permanent · New York
CANADA GOOSE
Digital Marketing Manager
Permanent · NEW YORK
JCPENNEY
Senior Director, Accounting & Reporting
Permanent · Plano
PUMA
sr. Public Relations Manager – Puma Hoops
Permanent · Boston
L'OREAL GROUP
sr. Manager/ Manager of Maintenance & Facilities
Permanent · Somerset
L'OREAL GROUP
Manager, National Account - Walmart (Hair Color) Mge
Permanent · Bentonville
THE REALREAL
Account Luxury Manager
Permanent · Miami Beach
OLD NAVY
General Manager - Zona Rosa
Permanent · Kansas City
OLD NAVY
Loss Prevention Agent - Eastfield
Permanent · Springfield
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Johnson Creek
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Branson
COTY
Senior Manager, Performance Digital Media Marketing
Permanent · New York
A & F
Regional Manager of Asset Protection
Permanent · San Francisco

Asos trials See My Fit AR tool covering wide size range

Published
today Jan 14, 2020
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Fashion e-tail giant Asos on Tuesday said it’s trialling See My Fit, an augmented reality (AR) tool developed in partnership with Israeli specialist Zeekit. It offers customers a “simulated view of a product in different sizes and on different body types”. Asos is the first European retailers to use the tech.


See My Fit is being tested by Asos as a way to help e-shoppers better visualise potential purchases



The big challenge for e-tail at present is to give customers a better view of what clothing will look like on their bodies before they have a chance to touch, feel and try it on. This should reduce the huge number of returns that e-tailers have to deal with and there are lots of tech specialists out there working on such products.

See My Fit “aims to help customers make more informed purchasing choices, by better showing how products look on models that more closely reflect individual customers,” Asos said. 

The e-tailer is including 800 dresses in the trial and to use the tech, customers have to click the See My Fit button on one of the dresses, either via desktop or mobile web. Shoppers will be able to choose to view that dress on a range of 16 models in sizes 4 to 18.

The company said that “when a customer selects a model, See My Fit digitally maps the product onto that model in a realistic way, taking account of the size, cut and fit of each individual garment. The resulting images appear similar to real photographs”.

The Israeli company had taken part in a smaller Asos trial back in 2018 but this had only displayed products on up to four different models. Asos introduced its own Fit Assistant that same year, which uses machine learning to deliver personalised sizing recommendations for its customers. 

Last summer, it also tested Virtual Catwalk, an AR experience allowing customers to view models as if they’re walking in the room with them. More than 150,000 customers used it during the trial, which was available on a selection of 90 Asos Design products on AR-enabled iOS devices.

Copyright © 2020 FashionNetwork.com All rights reserved.