Atelier Cologne to open two major addresses
today Sep 20, 2018
In early October, Atelier Cologne will open the doors of its fourth Paris location, at 17 Rue des Francs-Bourgeois, in the Marais district. Taking over an old L'Occitane location, the boutique will be located on a commercial street very focused on beauty with neighbors like Guerlain, Jo Malone London and Khiel's.
Under the helm of the L'Oréal Group, who bought the brand two years ago, the perfume house has doubled its store count in just eight months. Atelier Cologne now has twenty stores under its name, including four in China, where it has begun to roll-out in upscale malls, as well as four in the United States.
The set of stores will also be supplemented elsewhere come mid-November with a new opening on the famous Madison Avenue. Already present in New York on Elizabeth Street, Atelier Cologne will now flourish in the very chic "uptown" with a 60-square-meter shop located between 74th and 75th street. The new location is not far from Central Park, as well as an Apple store and another fragrance house, By Kilian, which was acquired in 2016 by Estée Lauder.
Founded ten years ago by Christophe Cervasel and Sylvie Ganter, the Atelier Cologne label, which also has a presence in thousands of retail outlets like Sephora, will also expand its line of bath and shower products to meet demand from the US and Asian markets.
The brand, who’s nobility was founded on Cologne since its launch, just left its offices on the Rue de Londres in Paris to definitively join the offices of L'Oreal’s luxury division in Levallois-Perret (92) with its forty employees.
Marking th occasion, the former Paris offices of Atelier Cologne have been transformed into an apartment called "Maison Atelier Cologne" where each room features one of the major olfactory references of the brand. The venue will welcome the worldwide press until the end of December and the concept will soon drop in Hong Kong and New York.
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