×
51 771
Fashion Jobs
SUNDANCE
Buyer, Market Apparel
Permanent · SALT LAKE CITY
ADIDAS
Senior Manager Buying (Concept Stores)
Permanent · Portland
NEW BALANCE
Loss Prevention Officer (Day Shift)
Permanent · Skowhegan
L'OREAL GROUP
Mgr/sr Manager-Demand Planner
Permanent · Newport Beach
L'OREAL GROUP
Kiehl's Since 1851 - Director of Ecommerce
Permanent · New York
L'OREAL GROUP
Salon Business Partner (Saloncentric) - Troy, mi
Permanent · Troy
ABERCROMBIE AND FITCH CO.
Asset Protection Investigator
Permanent · Concord
OLD NAVY
Asset Protection Lead - Outlts @ Little Rock
Permanent · Little Rock
OLD NAVY
Assistant General Manager, Merchandising - Northcross
Permanent · Huntersville
OLD NAVY
External Asset Protection Lead - Franklin Park
Permanent · Toledo
OLD NAVY
General Manager - Four Flaggs
Permanent · Niles
OLD NAVY
Assistant General Manager, Merchandising - Crossings of Decatur
Permanent · Decatur
OLD NAVY
Assistant General Manager - Festival Mkt@Dogwood
Permanent · Flowood
OLD NAVY
General Manager - Barrow Crossing
Permanent · Bethlehem
OLD NAVY
Asset Protection Service Representative -Sports Arena Plaza
Permanent · San Diego
OLD NAVY
Buyer, Girl's, Outlet
Permanent · San Francisco
OLD NAVY
Asset Protection Agent - Fulton Street
Permanent · New York
OLD NAVY
General Manager - Franklin Park
Permanent · Spokane
OLD NAVY
Assistant General Manager, Merchandising - Brickyard Square (New Store)
Permanent · Epping
OLD NAVY
Assistant General Manager - Eagan Promenade
Permanent · Eagan
OLD NAVY
General Manager - Conyers Crossroads
Permanent · Conyers
OLD NAVY
Asset Protection Manager - Utah
Permanent · Salt Lake City
Published
Sep 17, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

August Getty debuts 'Tinitus' collection in new digital format

Published
Sep 17, 2020

August Getty begun unveiling this week his latest name sake couture collection in a new digital space launched in collaboration with the Institute of Digital Fashion in London. 

August Getty debuts Tinitus collection in new digital format. - August Getty


Dubbed 'Tinitus', the interactive digital space, currently living on Instagram, presents the Los Angeles-based designer’s newest collection as a digital journey in six steps, culminating in the release of a film. As of Wednesday, the brand had released the first three parts. 

Likewise, in a dual mission, the brand will challenge the traditional fashion industry model by becoming a season-less house of design. 

“August Getty Atelier’s Couture and creative design concepts originate from visions of the designer’s imaginary worlds,” the brand said in a news statement. 

“Their digital showcasing allows for an explorative journey of the August’s ideas and experiences that not only reflect the creative narrative but also the August Getty Atelier belief systems where equality, inclusion and a new manifesto are the only rulers.”  

The 26-year-old designer, the great grandson of oil tycoon, John Paul Getty, has been recognized for his eveningwear, which has been worn by the likes of Kim Kardashian West, Paris Hilton, Katy Perry, and more.

His latest collection, Tinitus, embodies contemporary and historical references, simultaneously with a nod to Vikings emerging in a reimagined Utopia.  

For its social media debut, each garment was finished and readied by the Atelier and couture artisans and later digitally rendered using cutting-edge technology. 

“Digital technology can generate a new form of emotional connectivity, creating a high-bred product that holds both physical and digital layering,” the brand explained.  

Tinitus can be visited until January 2021 on August Getty Atelier’s Instagram (@augustgettyatelier) and will then transition to an innovative website with an e-commerce platform. 

August’s couture and semi-couture designs can be selected and made available by appointment, while other limited-edition products can be purchased immediately. 

Copyright © 2021 FashionNetwork.com All rights reserved.