Australia's Ultraceuticals launches in the U.S.
Australian-based Ultraceuticals Skincare is bringing its award-winning, cosmeceutical skincare brand to the United States.
Founded in 1998 by cosmetic physician Geoffrey Heber, and under the leadership of CEO Karen Wilkin-Donachie, Ultraceuticals has assembled a nationwide team of U.S. distributors that will carry and circulate the product range in the medi-spa and salon/spa channels.
Ultraceuticals will also be available direct to consumer online at ultraceuticals.com/us.
"We have been looking forward to launching in the U.S. market for some time now and are excited to finally introduce Ultraceuticals to the U.S. consumer seeking high performance skincare that delivers real visible results,” said Heber.
"We operate an omni-channel business model which means our relationships are the most important aspect of our business," added Wilkin-Donachie. "True partnership is the cornerstone of our mission - including our relationship with the consumer, esthetician, and distributors.”
Ultraceuticals was created for consumers while simultaneously supporting estheticians to deliver the highest level of care. Items are formulated in the company’s Australian labs with the goal to create “potent and effective cosmeceutical skincare shown to deliver efficacious results,” with ingredients like vitamin A, vitamin C and Alpha Hydroxy Acids AHAs.
During the Covid-19 pandemic, Ultraceuticals pivoted its strategy by focusing on its virtual esthetician consultation program and educational webinar program.
Its product range includes 36 SKUs that address all skin concerns; from acne to the signs of premature ageing, and sun care. Prices range from $31 to $117. Ultraceuticals is currently available in Australia, New Zealand, Russia, and Ireland.
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