Authentic Brands, Noize Jeans partner as Jones New York licensee

By

Jennifer Braun

Published
Apr 25, 2023

Authentic Brands Group and sustainable denim manufacturer Noize Jeans announced on Tuesday a new long-term partnership for Jones New York. 

As part of the partnership, Noize Jeans will design, produce and distribute men's bottoms, jackets and denim for the brand, with the first collection slated to launch in fall 2023.

In particular, the new collection is expected to stay true to Jones New York’s timeless aesthetic. The apparel collection was designed with comfort in mind and was created with modern fits, and fabrics that are built to last.

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“Noize Jeans’ expertise in the jeans space is second to none, and we are pleased to partner with them on the expansion of Jones New York’s men’s apparel offerings with uniquely designed lifestyle apparel product,” said Joseph Zarro, executive vice president of luxe and classic brands.

“We are thrilled to partner with Authentic to develop Jones New York premium sportswear collections for men,” added Shabbir Petiwala, president of Noize Jeans. “Noize Jeans has a history of over two decades of designing, producing, and executing sustainable top-quality fashion globally. We look forward to expanding our business with the Jones New York brand and driving long term success at retail.”

Authentic Brands Group is a global brand development, marketing and entertainment platform. Over the years, it has built an impressive portfolio of brands including the likes of Forever 21, Nautica, Vince and Volcom, as well as Hervé Léger, Jones New York and Ted Baker. 

Earlier this month, it also announced a partnership with Versa Group, a manufacturer of men’s apparel, for Geoffrey Beene. As part of the partnership, Versa Group will design, produce and distribute men's dress shirts for the brand.