×
68 913
Fashion Jobs
OLD NAVY
Manager – Product Creation Strategy
Permanent · San Francisco
OLD NAVY
Assistant General Manager, Merchandising - Boynton Beach
Permanent · Boynton Beach
L BRANDS
Senior Merchandise Planner
Permanent · Reynoldsburg
L BRANDS
Manager Merchandise Planning
Permanent · Reynoldsburg
MACY'S
Asset Protection Security Guard, Burbank Town Center - Part Time
Permanent · Burbank
MACY'S
Asset Protection Security Guard, Sherman Oaks Fashion Square - Part Time
Permanent · Los Angeles
MACY'S
Asset Protection Detective, Springfield - Full Time
Permanent · Springfield
MACY'S
Manager, Omni Operations
Permanent · Kennewick
MACY'S
Asset Protection Captain, Fresno Fashion Fair - Full Time
Permanent · Fresno
MACY'S
Asset Protection Detective, Annapolis - Full Time
Permanent · Annapolis
MACY'S
Asset Protection Detective, Dulles Town Center - Full Time
Permanent · Dulles
MACY'S
Product Management Advisor
Permanent · New York
MACY'S
Technical Manager, Engineering Contact Center
Permanent · Johns Creek
MACY'S
Buyer - Clinical Skincare
Permanent · New York
MACY'S
Asset Protection Detective, San Francisco Union Square - Full Time
Permanent · San Francisco
ALL SAINTS
Senior Franchise Account Executive
Permanent · New York
LULULEMON
Store Business Lead | Blakeney Pop up
Permanent · Charlotte
ROSS STORES
Store Protection Specialist
Permanent · Tamarac
JCPENNEY
Shrink Control Manager - Asset Protection
Permanent · Plano
JCPENNEY
Senior Manager - Digital Merchandising
Permanent · Plano
SALLY BEAUTY CORPORATE
Manager Category Marketing
Permanent · Denton
NORDSTROM
Asset Protection - Agent - Palm Beach Outlets Rack
Permanent · West Palm Beach
Published
Jul 30, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Authentic Brands Group inks new licensing deal for Juicy Couture in Europe

Published
Jul 30, 2019

New York-based brand management company Authentic Brands Group LLC (ABG) announced on Monday that it has signed a new long-term European master licensing deal for Juicy Couture with London-based apparel and accessories designer and manufacturer The Batra Group.


A sneak peek of the upcoming Batra-designed Juicy Couture collection - Photo: Juicy Couture

 
Batra will launch its first line of apparel, accessories, handbags and footwear for Juicy Couture in Europe in spring 2020.  
 
Batra will be teaming up with designer Amy Gibson – who has previously worked on Beyoncé’s Ivy Park label – for its debut offering for the brand, which is intended to combine the classic Juicy Couture aesthetic with a streetwear vibe.

“As the Juicy Couture brand continues to grow and evolve, it is our priority to enlist industry-leading partners in key brand territories to expand the business and design product that is authentic to the brand’s DNA and meets the needs of the Juicy Girl,” explained ABG President Jarrod Weber in a statement. “We are confident that The Batra Group will successfully expand Juicy Couture throughout Europe and look forward to a long-lasting relationship.”
 
ABG, which acquired Juicy Couture in 2013, has been doubling down on its licensing efforts for the brand over the last few months. The group notably signed a deal with South Korean lifestyle company Shinsegae International in December of last year with a view to push Juicy Couture’s growth in the market, and also announced an outerwear licensing agreement with K&S Outerwear on its home market in January.
 
Other brands owned by ABG include Nautica, Aéropostale, Nine West, Vince Camuto and Judith Leiber.
 
Batra’s collection for Juicy Couture will be distributed throughout Europe both on and offline.

Copyright © 2022 FashionNetwork.com All rights reserved.