×
39 071
Fashion Jobs
H&M
Retail Flagship Visual Manager
Permanent · Chicago
ESTÉE LAUDER COMPANIES
Manager, Solution Architect- Omni Retail
Permanent · New York
TOM FORD BEAUTY
Vice President, Marketing, Tom Ford Beauty North America
Permanent · New York
ESTÉE LAUDER COMPANIES
Category Insights Manager - Supply Chain
Permanent · New York
ESTÉE LAUDER COMPANIES
Senior Account Coordinator, Estee Lauder Travel Retail – Americas
Permanent · Los Angeles
ESTÉE LAUDER COMPANIES
Manager, Product Manager
Permanent · New York
ALICE AND OLIVIA
Sales Supervisor - Town Center at Boca Raton
Permanent · Boca Raton
TIFFANY & CO
Coordinator, Human Resources
Permanent · New York
ROSS STORES
District Manager
Permanent · San Diego
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - (Henry Town) - Mcdonough, ga
Permanent · McDonough
BOBBI BROWN
Manager, Marketing - jo Malone London & Editions de Parfum Frédéric Malle, Travel Retail Worldwide
Permanent · New York
OLD NAVY
Loss Prevention Agent - Four Flaggs
Permanent · Niles
OLD NAVY
Unassigned Assistant Manager, Merchandising - The Plaza at Citrus Park
Permanent · Tampa
OLD NAVY
Assistant Manager, Customer Operations - Towne Ctr @ Laurel
Permanent · Laurel
OLD NAVY
Assistant Manager, Customer Operations - Memorial City Mall
Permanent · Houston
OLD NAVY
Assistant Manager, Merchandising - Freeport Vlg Station
Permanent · Freeport
OLD NAVY
Assistant Manager, Merchandising - sf Premium Outlet
Permanent · Livermore
OLD NAVY
Assistant Manager, Customer Operations - Arrowhead Crossing
Permanent · Peoria
OLD NAVY
Assistant Manager, Merchandising - Vintage Oaks
Permanent · Novato
OLD NAVY
Assistant Manager, Merchandising - Marketplace @ Hamden
Permanent · Hamden
OLD NAVY
Assistant Manager, Customer Operations - Lancaster Tanger
Permanent · Lancaster
OLD NAVY
Assistant Manager, Product Operations - Market at Birdcage
Permanent · Citrus Heights

Aveda rolls out virtual hair color testing, with Perfect Corp

By
AFP-Relaxnews
Published
today Nov 18, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Aveda is investing in augmented reality to offer customers the chance to test out different hair colors virtually.

Aveda


The plant-based haircare brand has enlisted the help of the augmented reality (AR) giant Perfect Corp, which owns the virtual beauty app YouCam Makeup, to roll out a true-to-life artificial intelligence (AI) and AR hair color try-on experience.

The concept, which is available across mobile and web e-commerce channels, lets users virtually try out 90 shades of hair dye across the Aveda shade range, including an exclusive ‘Color Melt' ombre effect that is available for 30 additional shades. Using base hair color and lighting conditions, the technology offers results that Perfect Corp claims "seamlessly matches the results from an in-salon coloring."

"At Aveda we pride ourselves on our customers' ability to create the look and color they desire with our extensive range of shades," said Barbara DeLaere, SVP Global GM at Aveda, in a statement. "This technology and virtual try-on experience is a perfect way for our customers to get a feel for a style before committing to it in the salon chair, and we are excited to partner with Perfect Corp. and YouCam to make this experience that much easier and enjoyable for all."

Aveda is not the only haircare brand using AR technology to improve the hair coloring experience. This year, Garnier and Modiface unveiled a ‘Virtual Shade Selector' tool that uses personalized technology to recommend different shades to consumers in just one minute and can be used both in-store or online, via smartphone or computer, while 2018 saw Clairol launch a Google Assistant tool for Google Home designed to guide consumers through the at-home coloring process.
 

Copyright © 2019 AFP-Relaxnews. All rights reserved.