×
40 249
Fashion Jobs
AVEDA
Aveda Advisor - 15 Hrs - Shops at Columbus Circle - New York,ny
Permanent · New York
SHOW MY LINE
Women's Luxury Ready-tO-Wear Production Manager
Permanent · NEW YORK
ESTÉE LAUDER COMPANIES
Latam E-Commerce Project Manager/Product Owner
Permanent · New York
MICHAEL KORS RETAIL INC
Sales Supervisor, Crabtree Valley, Raleigh nc
Permanent · Raleigh
GAP
General Manager - Lenox Square (Kids & Baby)
Permanent · Atlanta
GAP
General Manager - Northbrook Court
Permanent · Northbrook
GAP
General Manager- Stonebriar Mall
Permanent · Frisco
GAP
General Manager - Roseville Galleria
Permanent · Roseville
GAP
General Manager - Central Texas Marketplace
Permanent · Waco
GAP
Merchandise Planner - Boys - Outlet
Permanent · New York
GAP
Unassigned General Manager - Greater Nashville
Permanent · Nashville
ALICE AND OLIVIA
Sales Supervisor - Cabazon Outlet
Permanent · Cabazon
TARGET CORPORATION
Owned Brand Product Design Director, Pets
Permanent · MINNEAPOLIS
LA MER
Manager, Global Supply Chain Operations - Inventory
Permanent · New York
MAC
Business Development – Key Consumer Manager, Mac
Permanent · New York
H&M
Retail Flagship Visual Manager
Permanent · Chicago
JBCSTYLE
Art Director
Permanent · NEW YORK
JBCSTYLE
Sales Operations Coordinator
Permanent · NEW YORK
ESTÉE LAUDER COMPANIES
Manager, Solution Architect- Omni Retail
Permanent · New York
TOM FORD BEAUTY
Vice President, Marketing, Tom Ford Beauty North America
Permanent · New York
ESTÉE LAUDER COMPANIES
Category Insights Manager - Supply Chain
Permanent · New York
ESTÉE LAUDER COMPANIES
Senior Account Coordinator, Estee Lauder Travel Retail – Americas
Permanent · Los Angeles

Aveda rolls out virtual hair color testing, with Perfect Corp

By
AFP-Relaxnews
Published
today Nov 18, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Aveda is investing in augmented reality to offer customers the chance to test out different hair colors virtually.

Aveda


The plant-based haircare brand has enlisted the help of the augmented reality (AR) giant Perfect Corp, which owns the virtual beauty app YouCam Makeup, to roll out a true-to-life artificial intelligence (AI) and AR hair color try-on experience.

The concept, which is available across mobile and web e-commerce channels, lets users virtually try out 90 shades of hair dye across the Aveda shade range, including an exclusive ‘Color Melt' ombre effect that is available for 30 additional shades. Using base hair color and lighting conditions, the technology offers results that Perfect Corp claims "seamlessly matches the results from an in-salon coloring."

"At Aveda we pride ourselves on our customers' ability to create the look and color they desire with our extensive range of shades," said Barbara DeLaere, SVP Global GM at Aveda, in a statement. "This technology and virtual try-on experience is a perfect way for our customers to get a feel for a style before committing to it in the salon chair, and we are excited to partner with Perfect Corp. and YouCam to make this experience that much easier and enjoyable for all."

Aveda is not the only haircare brand using AR technology to improve the hair coloring experience. This year, Garnier and Modiface unveiled a ‘Virtual Shade Selector' tool that uses personalized technology to recommend different shades to consumers in just one minute and can be used both in-store or online, via smartphone or computer, while 2018 saw Clairol launch a Google Assistant tool for Google Home designed to guide consumers through the at-home coloring process.
 

Copyright © 2019 AFP-Relaxnews. All rights reserved.