Avon partners with Perfect Corp. to offer virtual try-on

By

Jennifer Braun

Published
Nov 29, 2022

Beauty brand Avon has expanded its partnership with technology company Perfect Corp. to launch a virtual try-on (VTO) online shopping experience. 

The immersive shopping experience allows customers to experiment with various beauty products virtually to find their perfect product match. In particular, Avon customers will be able to instantly try on products via their mobile camera or webcam on desktop, to see products come to life with hyper-realistic results. Avon reps will also be able to offer their customers an enhanced high-touch shopping experience.

Perfect Corp.’s AR try-on utilizes patented AgileFace technology that automatically identify users’ unique facial features, such as eye and eyebrow shapes, to deliver the most realistic virtual try-on experience. It officially launches in nine markets, including the UK, South Africa, The Philippines, Italy, Poland, Russia, Romania, Czech Republic, and Turkey.

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“This type of beauty technology isn’t widely available in the mass beauty market. Until now, it has only been prestige brands offering this type of brand experience,” said Alex Long, head of omnichannel global marketing at Avon.

“We’re really excited about the potential of this technology to help Avon by enhancing the shopping experience. Whether shopping online or through a beauty advisor, customers can get a truly personalised experience and be confident in their purchase.”

The technology is proven to increase customer purchasing confidence, as well as digital engagement. Likewise, as no physical product is used, virtual try-on provides a sustainable and hygienic beauty testing experience. 

“As consumers turn to brands for tailored product advice and recommendations, AI and AR technologies have become more important than ever before,” said Perfect Corp. founder and CEO, Alice Chang. 

“We are thrilled to be working with Avon International to bring the power of these technologies to its customers in a truly personalised and immersive way. We are looking forward to seeing how this technology will allow the business to grow and thrive even further.”