Away launches outdoor-focused travel essentials line
Travel lifestyle brand Away announced on Wednesday the launch of a new line of outdoor-focused travel essentials.
Dubbed 'F.A.R—For All Routes' and dropping on June 28, the line introduces an all-new assortment of versatile outdoor bags and accessories that combine technical performance with modern design, made for travelers.
"Away is consistently anticipating the evolving needs of our customers," said Jen Rubio, CEO and co-founder of Away.
"During the pandemic, the trend of increasing interest in outdoor travel significantly accelerated. That shift, coupled with growing excitement for travel as a whole, has resulted in customer demand reaching new heights. With the insight that over half of travelers expect their post-pandemic trips to be different —including a strong desire to reconnect with nature, adventure, and the outside— we developed F.A.R to enable our customers, both new and existing, to take more types of trips with Away.”
The line launches with nine all-new silhouettes that support a variety of outdoor travel, including the F.A.R Duffle, the F.A.R Convertible Backpack, the F.A.R Tote, the F.A.R Backpack, the F.A.R Messenger, the F.A.R Organizational Cubes, and the F.A.R Pouches.
Collection items were constructed from lightweight, high-strength recycled polyester that is abrasion- and water-resistant. Other functional features include a unique interior and exterior compression system, exterior daisy chains, easy-access pockets, and more.
Likewise, on the design side, items come in new, vibrant colors, including Black, Navy, Green, and White, as well as several eye-catching hues like Atomic Celery, Red Orange, and Vivid Blue — all in line with the brand's signature design aesthetic.
"F.A.R marks a very exciting new chapter for Away. As we are best known for our modern, reductive approach to product design, exemplified in our iconic luggage and bags, we are thrilled to apply this same design philosophy to the very dynamic category of outdoor travel products," added Cuan Hanly, chief design officer of Away.
"Our new line, F.A.R, highlights the balance of function, style and durability, combining the same intuitive design and thoughtful features our existing customers have come to know and love while new customers, who may not have considered us in this category, will also appreciate the seamless functionality, inspiring colors and versatility present across all Away products.”
F.A.R will be available for purchase exclusively on Awaytravel.com and in Away's 13 retail locations across the U.S., UK, and Canada.
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