BFC and CFDA launch face coverings

The British Fashion Council and the Council of Fashion Designers of America have linked up to announce the launch of a joint Great Global Designer Face Coverings collection.

It comes after the BFC earlier this year launched its Great British Designer Face Coverings.

The "unique collaboration” between the two Fashion Councils and Bag of Ethics (BOE) will see them manufacturing and retailing internationally the sustainable and reusable non-medical face coverings to use alongside existing social distancing measures.

The collab launches this Thursday with designs by three British names, Ahluwalia, Preen by Thornton Bregazzi and Marques’Almeida. There are also three American designers taking part, Mara Hoffman, Liya Kebede of lemlem, and Kim Shui.

The project aims to raise money for the BFC Foundation Fashion Fund and CFDA’s Diversity, Equity, and Inclusivity programming.

The earlier BFC face coverings campaign in June resulted in a £500,000 donation to the BFC Foundation Fashion Fund with the face coverings ranking second in an independent Which? Best Buy lab test.

Caroline Rush, CEO of the BFC said: “This is a powerful time for collaboration across all sectors and the fashion industry has demonstrated strength in unity over the last number of months.”

And Steven Kolb, CEO of the CFDA, added: “As the pandemic continues to impact lives worldwide, it is important that we all wear masks to protect ourselves and those around us.”

BFC and CFDA launch face coverings

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