Ba&sh launches clothing rental offering in the U.S.

By

Jennifer Braun

Published
Nov 11, 2021

Contemporary French fashion brand Ba&sh announced on Wednesday that it is bringing its rental service offering to the U.S.

Dubbed 'Borrow', the service will allow customers in the U.S. to rent and wear the latest Ba&sh pieces available online as many times as they like for a fraction of the retail price. On Ba-sh.com, customers can access Borrow by directly searching the Borrow collection. If an item is available in the selected size and color, the Borrow button will appear.

When the rental period is over, customers can return their items with free shipping and dry cleaning, continue to rent for a daily fee, or purchase the item at a discounted price. If daily rental fees add up to retail price, the customer will own the item with no penalty.

In the U.S., the brand has teamed up with CaaStle, the leading B2B rental technology platform in the United States, to bring the clothing rental service to market.

"We are thrilled to be partnering with CaaStle to launch Ba&sh Borrow in the U.S.," said Pierre-Arnaud Grenade, global CEO of Ba&sh. 

"As innovation, responsibility and service are at the heart of our brand strategy, this rental offering will allow us to address a wider, more socially aware clientele and enable them to consume differently with us. We are proud to introduce this responsible evolution alongside CaaStle, leveraging their expertise to engage with the community in new and powerful ways.”

As part of the offering, Ba&sh will offer a curated selection of Fall/Winter 2021 pieces across all ready-to-wear categories, including dresses, knits, outwear, tops and bottoms.

While the launch of Borrow marks the first time U.S. consumers can rent pieces from Ba&sh's current ready-to-wear collections, the global brand -- with markets in Asia, Europe and North America -- was the first brand to launch a clothing rental service in its market sector back in early 2020 in France. 

"Borrow widens Ba&sh's audience to new and aspirational customers by offering a unique and accessible way to interact with the brand," added Christine Hunsicker, founder and CEO at CaaStle. 

"Ba&sh has seen its customers in France respond positively to this flexible access to its clothing, so we're excited they chose to partner with CaaStle to offer the US consumer the same flexibility and seamless experience."