×
67 491
Fashion Jobs
MACY'S
Manager, Merchandise Execution
Permanent · Los Angeles
MACY'S
Asset Protection Detective, Perimeter Mall - Full Time
Permanent · Atlanta
MACY'S
Asset Protection Security Guard, Santan Village - Part Time
Permanent · Gilbert
MACY'S
Asset Protection Detective, Queens Center - Full Time
Permanent · New York
MACY'S
Asset Protection Detective, North County Fair - Full Time
Permanent · Escondido
MACY'S
Asset Protection Security Guard, Boynton Beach - Part Time
Permanent · Boynton Beach
MACY'S
Asset Protection Detective, Ala Moana - Full Time
Permanent · Honolulu
BLOOMINGDALE'S
Manager, Merchandising: Tyson's Corner
Permanent · MCLEAN
BLOOMINGDALE'S
Planner - Mens/Young World (Outlets)
Permanent · NEW YORK
ADIDAS
Technical Manager Development Footwear
Permanent · PORTLAND
NEIMAN MARCUS
sr Manager Group Sales Exp
Permanent · Paramus
NEIMAN MARCUS
sr Manager Group Sales Exp
Permanent · Millburn
URBN
Anthropologie Design Director - Furniture
Permanent · PHILADELPHIA
URBN
Anthropologie Design Director - Fabric & Textile Concept
Permanent · PHILADELPHIA
BATH & BODY WORKS
Regional Asset Protection Manager - Columbus, oh
Permanent · COLUMBUS
BATH & BODY WORKS
District Manager - North West Columbus
Permanent · COLUMBUS
BATH & BODY WORKS
Cyber Security Incident Response, sr Analyst
Permanent · COLUMBUS
BATH & BODY WORKS
District Manager - Dayton
Permanent · TROY
BATH & BODY WORKS
Senior Buyer, Procurement
Permanent · COLUMBUS
ASCENA
Part Time Keyholder
Permanent · San Antonio
ASCENA
Sales Manager - Ann Taylor - New Store Opening The Mall at Greenhills, Nashville tn
Permanent · Nashville
ASCENA
Merchandising Manager - Ann Taylor - New Store Opening - The Mall at Greenhills, Nashville tn
Permanent · Nashville
Published
Nov 11, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Ba&sh launches clothing rental offering in the U.S.

Published
Nov 11, 2021

Contemporary French fashion brand Ba&sh announced on Wednesday that it is bringing its rental service offering to the U.S.

Ba&sh launches clothing rental offering in the US. - Facebook: Ba&sh


Dubbed 'Borrow', the service will allow customers in the U.S. to rent and wear the latest Ba&sh pieces available online as many times as they like for a fraction of the retail price. On Ba-sh.com, customers can access Borrow by directly searching the Borrow collection. If an item is available in the selected size and color, the Borrow button will appear.

When the rental period is over, customers can return their items with free shipping and dry cleaning, continue to rent for a daily fee, or purchase the item at a discounted price. If daily rental fees add up to retail price, the customer will own the item with no penalty.

In the U.S., the brand has teamed up with CaaStle, the leading B2B rental technology platform in the United States, to bring the clothing rental service to market.

"We are thrilled to be partnering with CaaStle to launch Ba&sh Borrow in the U.S.," said Pierre-Arnaud Grenade, global CEO of Ba&sh. 

"As innovation, responsibility and service are at the heart of our brand strategy, this rental offering will allow us to address a wider, more socially aware clientele and enable them to consume differently with us. We are proud to introduce this responsible evolution alongside CaaStle, leveraging their expertise to engage with the community in new and powerful ways.”

As part of the offering, Ba&sh will offer a curated selection of Fall/Winter 2021 pieces across all ready-to-wear categories, including dresses, knits, outwear, tops and bottoms.

While the launch of Borrow marks the first time U.S. consumers can rent pieces from Ba&sh's current ready-to-wear collections, the global brand -- with markets in Asia, Europe and North America -- was the first brand to launch a clothing rental service in its market sector back in early 2020 in France. 

"Borrow widens Ba&sh's audience to new and aspirational customers by offering a unique and accessible way to interact with the brand," added Christine Hunsicker, founder and CEO at CaaStle. 

"Ba&sh has seen its customers in France respond positively to this flexible access to its clothing, so we're excited they chose to partner with CaaStle to offer the US consumer the same flexibility and seamless experience."
 

Copyright © 2023 FashionNetwork.com All rights reserved.