×
81 007
Fashion Jobs
SACK OFF 5TH
Asset Protection Investigator
Permanent · ESTERO
SACK OFF 5TH
Keyholder
Permanent · KATY
COACH
Coordinator, Omni Operations / Systems
Permanent · New York
UNDER ARMOUR
Stock Teammate, Part-Time 5am Shift, $16.75 Per Hour
Permanent · SAN CLEMENTE
UNDER ARMOUR
Stock Lead, ft
Permanent · LAKE GEORGE
UNDER ARMOUR
Stock Lead, ft
Permanent · FORT WORTH
THE REALREAL
Vice President of Retail - Usa
Permanent · San Francisco
TJ MAXX
70123-Loss Prevention Detective
Permanent · Bloomington
OLD NAVY
Assistant General Manager, Merchandising - Kentucky Oaks
Permanent · PADUCAH
OLD NAVY
General Manager - Market at t/c
Permanent · SUGAR LAND
NORDSTROM
Asset Protection - Agent - Riverside Plaza Rack
Permanent · Riverside
NORDSTROM
Inventory Control And Quality Assurance Warehouse Manager- Gainesville, fl
Permanent · Gainesville
URBN
Urbn Operations Manager- Night Shift
Permanent · KANSAS CITY
URBN
Free People Assistant Visual Manager
Permanent · HUNTINGTON BEACH
URBN
Anthropologie Visual Merchandising Manager
Permanent · LITTLE ROCK
URBN
Urbn Store Detective
Permanent · NEW YORK
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · El Paso
FABLETICS
Operations Manager
Permanent · LOUISVILLE
DESIGNER BRANDS
Vice President, Sales - Lucky Footwear + Handbags (Hybrid)
Permanent · New York
FRONTGATE
Design Consultant
Permanent · PLANO
QVC
Buyer 1 -Garage & Home Improvements
Permanent · WEST CHESTER
TIFFANY & CO
IT Security Analyst
Permanent · Parsippany-Troy Hills
Published
Mar 20, 2023
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Back to the 90s, Umbro/MTV launch rave range

Published
Mar 20, 2023

Consumers old enough to remember the acid house/rave days — and those discovering it for the first time — might like UK sports brand Umbro’s latest move. It’s resurrecting the music scene of the late ‘80’s and early ‘90’s in a new fashion/music partnership with music video channel MTV.


Umbro x MTV



Tracing a path back to Umbro’s home city of Manchester, the Umbro x MTV collaboration “celebrates a time when working class kids, football fans, and students came together in disused warehouses, abandoned office blocks and country fields to rave together to a single unifying beat”.

For SS23, they revisit the ‘Second Summer of Love’ with a collection that combines casual sports-inspired silhouettes with a range of graphic prints and colours inspired by the period’s rave scene.

1990’s visual markers include a fusion logo, intertwining the Umbro and MTV logos alongside a warped allover checkerboard print. Fabrics also nod to the ‘90’s with a shell suit-inspired nylon crinkle plus a polyester fabric “which has been a long-time go-to for Umbro kits and training wear”.

In keeping with the oversized and androgynous aesthetic of the time, silhouettes throughout are slightly bigger for a genderless fit.

Hero styles include: the Coach Jacket, (£75), a hoodie (£60), trackpants (£60), a graphic T-shirt (£25), and a football jersey (£35). A Vest, Swim Shorts, and Bucket Hat are also available in the same colour options, priced at £30, £35, and £22 respectively.

The Umbo x MTV collection also extends into footwear and accessories with items such as sneakers and caps ranging from £18 to £80.

Featuring in the new collection’s campaign is Manchester band Porij, musically inspired by the same era.
 

Copyright © 2023 FashionNetwork.com All rights reserved.