×
83 500
Fashion Jobs
MACY'S
Asset Protection Detective, Franklin Park - Part Time
Permanent · Toledo
MACY'S
Asset Protection Detective, Sherman Oaks Fashion Square - Part Time
Permanent · Los Angeles
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Fort Walton Beach
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Tulsa
NEIMAN MARCUS
CRM vp
Permanent · New York
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Roosevelt Field - Part Time
Permanent · Garden City
ROSS STORES
Inventory Control/Quality Assurance Supervisor
Permanent · Perris
ROSS STORES
Store Protection Specialist
Permanent · Hyattsville
ROSS STORES
Inventory Controls And Quality Analysis Specialist ii (Icqa)
Permanent · Brookshire
ROSS STORES
Store Protection Specialist
Permanent · Houston
ROSS STORES
dc Operations Manager
Permanent · Fort Mill
ROSS STORES
Store Protection Specialist
Permanent · Sacramento
MACY'S
Asset Protection Captain, Westshore - Full Time
Permanent · Tampa
MACY'S
Asset Protection Detective, Naples - Part Time
Permanent · Naples
MICHAEL KORS RETAIL INC
Store Operations Manager
Permanent · Orlando
ESTÉE LAUDER
Business Manager, Travel Retail Americas
Permanent · Miami
ESTÉE LAUDER
Keyholder - Cosmetics Company Store - 20 Hours - Napa Premium Outlets - Napa, ca
Permanent · Napa
ESTÉE LAUDER
Senior Manager, International Business Development - le Labo Fragrances
Permanent · New York
ESTÉE LAUDER
Director, Performance Marketing - Bobbi Brown Cosmetics North America Ecommerce
Permanent · New York
ESTÉE LAUDER
Director of Strategic Partnership Marketing, Philanthropy & Limited Life Projects
Permanent · New York
ESTÉE LAUDER
Retail Beauty Sales Manager - Clinique - 38 Hours - Shoppes at Bel Air - Mobile, al
Permanent · Mobile
ESTÉE LAUDER
Human Resources Manager, North America Field & Retail
Permanent · New York
By
EFE
Translated by
Robin Driver
Published
Sep 21, 2021
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Balenciaga makes phygital haute couture with Fortnite

By
EFE
Translated by
Robin Driver
Published
Sep 21, 2021

Balenciaga announced its first collaboration with wildly popular online battle royale game Fortnite on Monday, a partnership that will allow four of the video game's characters to wear pieces inspired by the luxury fashion house's collections. 


EFE


With the new "Balenciaga Fit Set," Fortnite players can use digital versions of outfits designed by the fashion brand to dress up Doggo, Ramirez, Knight and Banshee, four of the most popular avatars in the hugely successful shooter from developer Epic Games' crown. 

"Our partnership with Epic didn’t start with Fortnite, actually," pointed out Balenciaga creative director Demna Gvasalia in a release, recalling that the brand created its first video game, "Afterworld," to debut its collection for Fall 2021. 

The collaboration will also include a collection of physical Fortnite clothing, which will appear in Balenciaga's stores, offering hats, tees and hoodies inspired by Retail Row, a favorite point of interest in the game. 

"Self-expression is one of the things that makes Fortnite so unique, and there couldn’t be a better first fashion partner than Balenciaga to bring their authentic designs and trendsetting culture to millions of players around the world," explained Epic Games president Adam Sussman.

Balenciaga is far from being the only luxury label to have ventured into the world of video games recently. Louis Vuitton has previously made skins for online battle arena game League of Legends, while in February, Gucci teamed up with gaming content creators to design pieces reflecting its distinctive aesthetic for Nintendo's popular Animal Crossing: New Horizons.

© EFE 2021. Está expresamente prohibida la redistribución y la redifusión de todo o parte de los contenidos de los servicios de Efe, sin previo y expreso consentimiento de la Agencia EFE S.A.