Bally announces major Adrien Brody link-up, actor to design series of capsules

By

Sandra Halliday

Published
Mar 13, 2023

Swiss luxury brand Bally has announced a high-profile collaboration with Oscar winning actor and artist Adrien Brody. It will be his debut as a designer, and he'll create a series of standalone capsules for the label.

It’s an ambitious deal for the label and the capsules will include ready-to-wear clothing, shoes, bags, and other accessories “all designed by Brody with support from Bally’s Creative Studio to celebrate his love for a journey, inspired by a lifetime of travel”. 

The company also said that “Brody will aim to celebrate and showcase the history and heritage of Bally by applying his artistic sensibility in connection with his love for beautifully crafted products”.

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The capsule collections will be available “by the end of the year” on Bally.com and in selected directly-operated stores, as well as at multi-brand retailers worldwide

The move actually represents a continuation of Bally’s ongoing creative link-ups with CEO Nicolas Girotto saying: “Since the early 20th century, Bally has partnered with the world’s leading creative talent, from illustrators to architects, musicians to artists. With that in mind, I am honoured to announce this special partnership with Adrien, who has a unique style and creative vision. 

“I’ve always admired his work on screen and in the studio and am excited to see his interpretation of Bally’s artistic heritage through his unique, multicultural and sophisticated lens.”

Brody himself added: “As an artist I am extremely excited to explore a new form of creative expression. I am honoured to partner with Bally in this special collaboration, allowing me to channel my creative energy in a new way. 

“In my work, I have spent a lifetime on the road, inhabiting new lives in unusual places. Travelling and exploration has been a constant theme and great inspiration for me personally and will guide the narrative as I create capsules that capture and distill the beauty of a journey.”

The announcement comes a year after Bally named Rhuigi Villaseñor as its new Creative Director, overseeing artistic direction across the brand. His first collection for the label was for SS23.