×
66 619
Fashion Jobs
ATHLETA
Project Manager, Product Operations And Strategic Projects (Remote)
Permanent · San Francisco
ATHLETA
sr Analyst, Stores Finance - Athleta
Permanent · San Francisco
NEIMAN MARCUS
Buyer, Designer Handbags
Permanent · Dallas
NEIMAN MARCUS
Sales Manager, Ladies Shoes - Bal Harbour
Permanent · Bal Harbour
NEIMAN MARCUS
Manager, Store & Retail Operations - Tampa Bay
Permanent · Tampa
NEIMAN MARCUS
Loss Prevention Investigator - Bal Harbour
Permanent · Bal Harbour
NEIMAN MARCUS
Loss Prevention Associate (Westchester)
Permanent · White Plains
NEIMAN MARCUS
Sales Manager - Troy
Permanent · Troy
NEIMAN MARCUS
sr. Manager, Group Sales Experience - Troy
Permanent · Troy
TALENT
District Manager
Permanent · Lakewood
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Stockbridge
KOHLS
Senior Product Manager
Permanent · Menomonee Falls
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Tallahassee
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Henderson
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Tulsa
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Winston-Salem
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Salina
AESOP
Part-Time Retail Consultant | Brooklyn
Permanent · New York
AESOP
Full-Time Retail Consultant | Georgetown
Permanent · Washington
GILLY HICKS STORES
Gilly Hicks - Manager in Training, Natick
Permanent · Natick
GILLY HICKS STORES
Gilly Hicks - Manager in Training, Woodlands
Permanent · Spring
GILLY HICKS STORES
Gilly Hicks - Manager in Training, Oakbrook
Permanent · Oak Brook
Published
Jun 21, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Bally names Sisouk to new digital chief role

Published
Jun 21, 2022

Bally has a new chief digital officer with Nathalie Sisouk taking the role at the Swiss luxury brand. The completely new position comes with a seat on the brand’s executive committee, with Sisouk tasked to drive the company’s digital agenda across IT, CRM, e-commerce, performance marketing and data reporting.


Nathalie Sisouk - Bally



It’s all part of a mission to accelerate the label’s digital transformation “around customer experience, service-based innovation and technology platforms”.

Reporting to CEO Nicolas Girotto, she has over 20 years’ experience in digital transformation. 

She was previously in charge of digital strategy at L’Oréal Paris and has also held senior digital positions across consumer lifestyle and retail companies including LVMH, Smartbox, PTC, Decathlon and Groupe PSA. 

Girotto said that “accelerating our digital transformation is critical to Bally’s future growth” following two years in which the company has already put in place some substantial developments.

They include virtual showrooms and digital presentations, enhanced audience dialogue through live-streaming, social media storytelling and a dedicated ‘clientelling’ app. 

But he added that “with digital commerce’s increasing importance to sales, and the growing role of digital in customer engagement, it is the right time to bring on an industry expert who can oversee the integration of digital functions across the company and lead our ambitious digital agenda”.

He said Sisouk “has a unique technology background that complements the experience of our existing executive committee. Her digital-first mindset and impressive track record will bring valuable perspective as we explore emerging digital market opportunities”.

Copyright © 2022 FashionNetwork.com All rights reserved.