×
6 656
Fashion Jobs
LA MER
Executive Director, Global Ecommerce, la Mer Online
Permanent · New York
L.L.BEAN INC.
cs Performance Support Consultant And Analyst
Permanent · Portland
NORDSTROM INC
Data Analyst 2 - Finance Data & Reporting
Permanent · Washington
COTY
Logistics Manager
Permanent · Cockeysville
L BRANDS
Procurement Buyer - Information Technology
Permanent · Columbus
NORDSTROM INC
Business Intelligence Analyst - Merchandise Operations
Permanent · Seattle
NORDSTROM INC
District Loss Prevention Manager, ny
Permanent · New York
L BRANDS
Asset Protection Officer, Morse rd (2nd Shift 3pm - 11pm)
Permanent · Columbus
BATH & BODY WORKS
sr. Manager, Carrier Strategy
Permanent · Columbus
L BRANDS
Asset Protection Officer, Morse Crossing - 3rd Shift (11pm-7am)
Permanent · Columbus
VICTORIA'S SECRET
Brand Operations Manager-Coconut Point
Permanent · Estero
BATH & BODY WORKS
District Manager - Bath & Body Works - North Austin - Austin, tx
Permanent · Waco
VICTORIA'S SECRET
Brand Operations Manager-Valley West
Permanent · West Des Moines
L BRANDS
Asset Protection Officer, Broad st -1st Shift 7am-3pm
Permanent · Reynoldsburg
L BRANDS
Asset Protection Officer, New York City
Permanent · New York
BATH & BODY WORKS
Senior HR Generalist - Home Office
Permanent · Reynoldsburg
VICTORIA'S SECRET
Brand Operations Manager-White Marsh
Permanent · Baltimore
VICTORIA'S SECRET
Asset Protection Investigator, Victoria's Secret (Southland Mall - Hayward, ca)
Permanent · Sacramento
PINK
Brand Operations Manager-Solano
Permanent · Fairfield
VICTORIA'S SECRET
Product Owner
Permanent · Reynoldsburg
ESTÉE LAUDER COMPANIES
Manager, Creative Operations, Creative Content Hub, North America
Permanent · New York
ESTÉE LAUDER
Director, Ecommerce, North America - dr.Jart+
Permanent · New York
Published
Dec 10, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Balmain photographs its pre-collection in-store for public view

Published
Dec 10, 2020

After holding a runway show on a barge sailing down the Seine in July and reserving the front rows of its latest runway show in October for virtual spectators encompassing personalities and VIPs, Balmain is innovating once again. The luxury brand came up with an original initiative to enable it to host a physical event in the heart of Paris while adhering to social distancing regulations imposed due to Covid-19.


Balmain, spring/ summer 2021 - © PixelFormula


On Wednesday, Dec. 9, creative director Olivier Rousteing organised a photoshoot for Balmain’s menswear and womenswear 2021 pre-collection in its flagship Paris store, located at number 374 on rue Saint-Honoré. Far from hiding this from the public, the brand’s creative director, his team, and models were exposed to the gazes of passers by through the windows of the store, which had been closed for the occasion. 
 
This showcase thus offered, “direct access to the creation of our next campaign, while ensuring necessary social distancing,” said the brand in a press release. The event, which ran from 10am to 6pm, could both be followed in real life by Parisians and online through two virtual showcases, one at 12:30pm and one at 4:30pm via a live broadcast on Balmain’s Youtube channel.

Through this initiative, Rousteing aimed to reaffirm the importance of physical experiences in fashion and luxury. “Digital has its limitations,” said Rousteing. “We know there are still some things, like fashion shows, which are best experienced live. We believe that sharing these experiences directly is crucial for our fashion community.” 
 
“Likewise, we know that e-commerce, while remaining a powerful tool, can never truly replace the experience in our stores,” said Rousteing. “We consider each of our stores to be irreplaceable ambassadors for our brand, which contribute to best transmitting our signature DNA through unique experience that draws on all of the senses.”

Copyright © 2021 FashionNetwork.com All rights reserved.