×
63 223
Fashion Jobs
MACY'S
Asset Protection Detective, Hilldale - Part Time
Permanent · Madison
MACY'S
Asset Protection Security Guard, Antelope Valley - Part Time
Permanent · Palmdale
MACY'S
Asset Protection Detective, Hulen Mall - Full Time
Permanent · Fort Worth
MACY'S
Asset Protection Detective, State Street - Full Time
Permanent · Chicago
MACY'S
Asset Protection Detective, Monterey Del Monte Center - Full Time
Permanent · Monterey
MACY'S
Asset Protection Captain, Southland - Full Time
Permanent · Hayward
MACY'S
Asset Protection Security Guard, Baldwin Hills Crenshaw Plaza - Flex
Permanent · Los Angeles
MACY'S
Advisor, Product Management
Permanent · Johns Creek
MACY'S
Advisor, Product Management
Permanent · Johns Creek
MACY'S
Advisor, Product Management
Permanent · Johns Creek
MACY'S
Advisor, Product Management
Permanent · Johns Creek
MACY'S
Senior, Product Management
Permanent · Johns Creek
MACY'S
Asset Protection Detective, Modesto Vintage Fair - Flex
Permanent · Modesto
MACY'S
Asset Protection Security Guard - Market by Macy's, Southlake Town Square- Part Time
Permanent · Southlake
MACY'S
Asset Protection Detective, Lakeside - Part Time
Permanent · Metairie
MACY'S
Asset Protection Detective, Victor Valley - Full Time
Permanent · Victorville
MACY'S
Asset Protection Detective, Perimeter Mall - Full Time
Permanent · Atlanta
MACY'S
Asset Protection Officer, Secaucus D2C fj - Full Time
Permanent · Secaucus
MACY'S
Asset Protection Detective, Aurora Town Center - Full Time
Permanent · Aurora
MACY'S
Asset Protection Officer, Tulsa - Part Time
Permanent · Owasso
MACY'S
Asset Protection Security Guard, Market by Macy's, Southlake Town Square - Full Time
Permanent · Southlake
MACY'S
Asset Protection Detective, Southshore - Full Time
Permanent · Bay Shore
Published
Sep 8, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Banana Republic unveils new brand identity with latest campaign

Published
Sep 8, 2021

Gap-owned fashion brand Banana Republic is introducing a new look with its fall campaign, revealing a refreshed identity which looks back over the label’s 43-year history and reimagines it with a modern twist.


The new Banana Republic identity is revealed in the brand's "The New Look" campaign - Photo: Banana Republic

 
A major focus of Banana Republic’s new brand identity involves elevating the customer experience, a goal that the company hopes to achieve by telling “immersive product stories” that cross the in-store and digital divide, as well as by elevating products through improved design and fabric quality.
 
Both the brand’s stores and digital platforms are set to be upgraded too. Stores will have a holistic makeover, featuring a “harmonious” store design and new hospitality and styling services, while Banana Republic’s digital presence will prioritize engagement, offering immersive imagery, music and videos.

“We started with a very clear vision of what this iconic American company can be and what we need to do in terms of our product quality and design, packaging and service, our digital experiences, and experiences in our stores to bring this vision to life in a way that excites culture and moves our business,” explained Banana Republic president and CEO Sandra Stangl in a release.
 
The new brand identity makes its debut with the first stage of Banana Republic’s Fall 2021 campaign, “The New Look,” which kicks off on September 7. The featured collection focuses on leather and suede, seen in a new version of the brand’s iconic photojournalist vest, cargo pants, jumpsuits, shorts and blazers. Other emblematic Banana Republic materials, such as shearling, Merino wool, silk and cashmere, are also used in the collection, which rounds out its offering with workwear, outdoorsy casual pieces and tailoring.
 
“With The New Look, our goal is to create silhouettes and branding that is always nostalgic and simultaneously contemporary,” said chief brand officer Ana Andjelic, going on to cite inspirations including San Francisco and the late 1990s.
 
“Keywords are utilitarian chic and modern casualwear. Safari meets tuxedo, formalwear meets casualwear, menswear meets womenswear, vintage meets tailoring, functionality meets imagination,” concluded the executive.

"The New Look" by Banana Republic


The second phase of the campaign takes the form of “Imagined Worlds,” a new brand universe concept that launches on September 28. According to the company, this dreamlike vision returns to and reworks the initial idea behind Banana Republic, which was originally conceived as a faraway, fictitious land – “like Shangri-La, Middle Earth, Westeros, or Wakanda,” the brand clarified. This reimagining of Banana Republic’s roots is meant to serve as a platform through which it can reconsider and redefine not only fashion and design, but also activism and sustainability.
 
Both “The New Look” and “Imagined Worlds” will be rolled out across digital, social and media channels.
 

Copyright © 2021 FashionNetwork.com All rights reserved.