×
68 304
Fashion Jobs
ESTÉE LAUDER
Director Business Development Travel Retail Worldwide
Permanent · New York
ESTÉE LAUDER
Keyholder - Cosmetic Company Store - 20 Hrs - Franklin Mills Outlet - Franklin Mills ,PA
Permanent · Philadelphia
ESTÉE LAUDER
Executive Director Finance & Strategy, Tom Ford Beauty
Permanent · New York
ESTÉE LAUDER
Senior Manager, Business Analyst
Permanent · New York
ESTÉE LAUDER
Keyholder - Cosmetic Company Store - 20 Hrs - Desert Hills Premium Outlet - Cabazon ,ca
Permanent · Cabazon
ESTÉE LAUDER
Manager, Global Ecommerce la Mer
Permanent · New York
ESTÉE LAUDER
Manager, Creative Operations, Promotions & Fragrance - Estee Lauder
Permanent · New York
ESTÉE LAUDER
Manager, Online & Brand Technology Procurement
Permanent · New York
ESTÉE LAUDER
Manager, Wholesale Replenishment, na
Permanent · Melville
ESTÉE LAUDER
Keyholder - Cosmetics Company Store - 35 Hrs - Prime Outlets at Edinburg - Edinburg,in
Permanent · Edinburgh
ESTÉE LAUDER
Associate Design Director, Image, Mac
Permanent · New York
ESTÉE LAUDER
Manager, Site Maintenance & Special Projects - Origins
Permanent · New York
ESTÉE LAUDER
Analyst, Treasury – Banking Retail
Permanent · Melville
ESTÉE LAUDER
Keyholder - Cosmetic Company Store - 20 Hrs - Prime Outlets at Gaffney - Gaffney, sc
Permanent · Gaffney
ESTÉE LAUDER
Vice President, Global Workforce Analytics
Permanent · New York
ESTÉE LAUDER
Director , Indirect Procurement - HR Services
Permanent · New York
OLD NAVY
Asset Protection Service Representative - Promenade @ Natomas
Permanent · Sacramento
OLD NAVY
Asset Protection Service Representative - Park West Place
Permanent · Stockton
BLOOMINGDALE'S
Asset Protection Detective, Full Time - Soho
Permanent · New York
BLOOMINGDALE'S
Asset Protection Detective, Full Time - King of Prussia
Permanent · King of Prussia
MACY'S
Asset Protection Detective, Center City - Flex
Permanent · Philadelphia
MACY'S
Asset Protection Detective, ft Myers - Full Time
Permanent · Fort Myers
Translated by
Nicola Mira
Published
Jan 29, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

BasicNet takes control of distributor Sport Finance to boost growth of sportswear label Kappa

Translated by
Nicola Mira
Published
Jan 29, 2019

Italian sportswear label Kappa is reorganising its European business. Kappa’s Italian owner BasicNet (the group which also owns K-Way, Superga and Sebago), is boosting the label's resources and announced the acquisition, via its subsidiary BasicItalia, of a 61% stake in French company Sport Finance, led by François-Xavier Chupin. Sport Finance is Kappa’s distributor for France, the UK and Spain.


Kappa wants to double its revenue in like-for-like terms in the next five years - Kappa Authentic


“The goal is to combine the two organisations and create the world’s largest licensee for the Kappa brand,” said Marco Boglione, founder and president of BasicNet.

“Europe is our domestic market, the one where we have the strongest growth potential in the medium term, and where our presence and influence are most significant."

Sport Finance has been Kappa’s licensed distribution partner in France since 2005. It gradually took charge of the brand’s business in six different markets, including Spain and the UK, and generates a revenue of €60 million with Kappa. The latter is Sport Finance’s main source of business. The French company, which reported a total revenue of €70 million, employs 130 people and, besides Kappa, it also distributes Canterbury, Les voiles de Saint-Tropez and MLB.

The CEO of BasicItalia, Alessandro Boglione, will oversee the newly created company, with the operational help of Chupin and Olivier Tanneau.

“This partnership will enable us to go even further, working on various key factors of success,” said Chupin. “The first is sustaining and strengthening the trust between licensor and licensee, which is crucial to grow on our markets. The second will be boosting the business by benefiting from economies of scale in the production process. By optimising our fixed costs, we will be able to invest in even more ambitious sponsorship and communication programmes designed to attract new talent, whether emerging or well-established. The key will be to find an ideal balance between BasicNet’s global strategy and the local specificities of each of the markets we operate on."

In 2017, BasicNet reported a revenue of approximately €360 million for Kappa, its leading brand. Kappa is tapping the renowned interest in 1990s sportswear labels, and is forecasting double-digit growth with its lifestyle lines.

Kappa Europe will still be based close to the French city of Nantes, and its creation is expected to enable the brand to double the revenue in like-for-like terms in five years.

 

Copyright © 2022 FashionNetwork.com All rights reserved.