83 023
Fashion Jobs
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Norwalk
Permanent · NORWALK
BELK
Store Fulfillment Associate - Full Time
Permanent · FRANKLIN
BELK
Asset Protection Lead - Full Time
Permanent · AUBURN
BELK
Store Fulfillment Associate - Full Time
Permanent · SAVANNAH
BELK
Store Fulfillment Associate - Part Time - Independence Mall
Permanent · WILMINGTON
BELK
Asset Protection Associate - Full Time
Permanent · ROCKY MOUNT
BELK
Store Fulfillment Associate - Part Time - Coastal Grand
Permanent · MYRTLE BEACH
BELK
Store Fulfillment Associate - Full Time - Bridgestreet
Permanent · HUNTSVILLE
BELK
Store Fulfillment Associate - Full Time
Permanent · TUPELO
BELK
Store Fulfillment Associate - Part Time
Permanent · SAVANNAH
BELK
Asset Protection Manager - Triangle
Permanent · RALEIGH
ALO YOGA
Construction Project Manager
Permanent · LOS ANGELES
SUN VALLEY
Sun Valley Marketing Manager
Permanent · SUN VALLEY
LULULEMON
Community Specialist | (Contract) Market Street The Woodlands
Permanent · THE WOODLANDS
LULULEMON
Community Specialist | Orlando Premium Outlet
Permanent · ORLANDO
LULULEMON
Full-Time Community Specialist | Cumberland Mall
Permanent · ATLANTA
KOHLS
Operations Supervisor - Weekend Days
Permanent · PLAINFIELD
KOHLS
Technical Project Manager
Permanent · MENOMONEE FALLS
KOHLS
Loss Prevention Associate
Permanent · FINDLAY
NAVY EXCHANGE
Vending Route Driver (Operations Worker) FT w/Benefits
Permanent · BREMERTON
NAVY EXCHANGE
Asset Protection/Safety Investigator (Detective) FT w/Benefits
Permanent · BREMERTON
URBN
Anthropologie Omni Service Specialist Part-Time
Permanent · NOVI
Published
Oct 5, 2022
Download
Download the article
Print
Text size

Bazaarvoice launches new Influenster app for UGC and authentic reviews

Published
Oct 5, 2022

Bazaarvoice’s Influenster has launched a new mobile app to match shoppers with brands “seeking honest feedback on their products through authentic reviews, photos, and videos”.


Influenster



It comes as the company says reviews remain the most influential factor when making a purchase for 78% of consumers. And with Influenster’s global community of more than 7 million, it has a strong insight into what those consumers are thinking and doing. 

The new app — which replaces its previous offer — allows retailers the opportunity to collect authentic user-generated content (UGC) at scale through a proprietary personalisation algorithm. This creates ultra-personalised in-app feeds for members to discover brands and products, as well allowing them to learn more through the experiences shared by other shoppers.

Plus it uses first-party data for segmentation and targeting of audiences, driving incentivised word-of-mouth marketing to power content strategies.

“As retail becomes more consumer-driven, shoppers find what they’re looking for through the power of peer-to-peer exchange, which includes UGC, like ratings, reviews, photos and videos,” said Bazaarvoice CEO Keith Nealon. 

“We’re leading the industry forward with the new Influenster app, creating a global space that’s bigger than ever, where consumers can go to share their thoughts, questions, experiences, and pictures of their favourite brands and products.”

Copyright © 2024 FashionNetwork.com All rights reserved.