Bearpaw names new VP sales for North America
today Nov 28, 2019
Footwear brand Bearpaw has named Marty Meade as vice president of sales for North America, effective November 25, 2019.
In the role, Meade will lead sales initiatives for Bearpaw, overseeing 20 sales representatives in the United States and three groups of representatives in Canada.
"With [Meade’s] vast experience and key relationships in the sales sector, we look forward to him playing a pivotal role in expanding BEARPAW into new markets and increasing sales for the brand across all categories," said Tom Romeo, founder of Bearpaw.
Prior to joining Bearpaw, Meade most recently served as vice president of sales and brand manager for Hi-Tec and Magnum brands for Eastman Footwear Group Inc. Previously, he has also served as vice president of sales for People Footwear and senior sales director at Dr. Martins Airwair, among other roles.
"Bearpaw is a brand that has a strong foundation in the marketplace and I look forward to working with my new team to create a larger footprint and to continue driving the business forward," Meade said.
In addition to Meade's appointment, Steve Von Ruden has joined the brand as western regional sales manager. Von Ruden has previously held a number of senior roles, including sales director of Norh America for Hanwag, senior sales executive for Li & Fung USA and strategic account manager of Keen Footwear, among others.
The new additions to the brand’s executive team come after Bearpaw continues to grow its business, having launched two new businesses to expand deeper into Europe and China in 2018.
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