Beautycounter and Target to team on limited edition collection

By

Dani Greene

Published
May 11, 2016

Target announced on May 10 that they are collaborating with beauty start-up Beautycounter on a 17-piece limited edition set of skincare and cosmetics will range from $12 to $39.

 
From September 12th through November 5th, 1,500 Target stores will carry the set, which includes Beautycounter's most popular products. 

“We know our guests are on the lookout for high-quality products that contain safer, cleaner ingredients, and Beautycounter is an up-and-coming brand that’s made a big splash in this area,” said Dawn Block, senior vice president, beauty and essentials at Target. 

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Founded in 2013 by Gregg Renfrew, beauty product start-up Beautycounter is headquartered in Santa Monica, CA. Known for its non-toxic and affordable beauty products, the company operates an e-commerce sites as well as in-person beauty consultations. In the three years since its launch, Beautycounter has gained a huge following globally.