87 176
Fashion Jobs
SPECIALIZED
Brand Development Manager - Michigan
Permanent · LANSING
ECCO
Third Keyholder
Permanent · ELIZABETH
ECCO
Third Keyholder
Permanent · LAS VEGAS
ECCO
Sales Manager - National Accounts (Remote)
Permanent · LONDONDERRY
ECCO
Third Keyholder
Permanent · ROSEMONT
LULULEMON
Community Specialist | Summit, Springfield Ave
Permanent · SUMMIT
LULULEMON
Expeditor | Cherry Creek
Permanent · DENVER
LULULEMON
Community Specialist | Friendly Center
Permanent · GREENSBORO
NORDSTROM
Customer Service Representative - Hillsdale Shopping Center
Permanent · SAN MATEO
NORDSTROM
Retail Stock - Mercer Mall Rack
Permanent · LAWRENCE TOWNSHIP
NORDSTROM
Manager- Service Experience- Baton Rouge Mall Rack
Permanent · BATON ROUGE
NORDSTROM
Retail Stock - Sugar House Rack
Permanent · SALT LAKE CITY
NORDSTROM
Asset Protection - Agent - Aventura
Permanent · AVENTURA
NORDSTROM
Retail Stock - Northwoods Rack
Permanent · SAN ANTONIO
NEIMAN MARCUS
Business Manager Tom Ford, Beauty (PT, 35 Hours) - FT. Worth
Permanent · FORT WORTH
NEIMAN MARCUS
Sales Manager, Designer Rtw
Permanent · CORAL GABLES
NEIMAN MARCUS
Sales Professional, Beauty
Permanent · NEW YORK
TIFFANY & CO
Manager, HR Business Partner
Permanent · NEW YORK
URBN
Security Officer (Monday-Thursday; Overnight Shift)
Permanent · LEVITTOWN
AMERICAN EAGLE OUTFITTERS
ae - Market Visual Leader - us
Permanent · MCLEAN
CROCS
Supervisor, Distribution Center - 1st Shift
Permanent · LAS VEGAS
NEWELL
Associate Brand Manager, Coleman
Permanent · ATLANTA
Translated by
Nicola Mira
Published
Sep 9, 2020
Reading time
2 minutes
Download
Download the article
Print
Text size

Behind-closed-doors Giorgio Armani show to be broadcast on Italian TV

Translated by
Nicola Mira
Published
Sep 9, 2020

The next Giorgio Armani catwalk show will be held behind closed doors. The Italian couturier has decided not to take any risks, given the current health situation and the resurgence of the Covid-19 virus. The Emporio Armani menswear and womenswear collections for the Spring/Summer 2021 will be presented in digital format, while those for the label's main line, Giorgio Armani, will be the subject of a live broadcast on Italian TV channel La7.


Giorgio Armani - Courtesy of Giorgio Armani

 
“Given that the pandemic’s current status does not sadly allow for catwalk shows to be staged in the customary fashion, the designer has chosen two different ways of presenting our collections, both without invited guests,” said Giorgio Armani in a press release.

Last February, Armani had been one of the first designers to decide not to stage a public event, holding a show behind closed doors as the Covid-19 epidemic was spreading in northern Italy. This was despite the fact that the Paris Fashion Week, which followed Milan’s, was set to be held as normal.

This season and for the first time, the Italian luxury label will broadcast the Giorgio Armani show on television. The 40-minute prime-time broadcast is scheduled for Saturday September 26 on the La7 channel, and also on Armani.com, on the label's social media channels and on the website of the Italian Fashion Chamber (CNMI). 

“The designer has taken this decision so that the show, which will be recorded behind closed doors, can be appreciated by an extensive audience,” said Giorgio Armani.
 
In an interview on Sunday with Italian daily paper Corriere della Sera, Armani explained that “it was an instinctive choice, born of the need to hold a conversation with the public.”

He added that “this isn’t a direct challenge to the web, but a demonstration that there is an alternative to digital formats.”
 
The label has instead chosen to unveil the new collection of its young line, Emporio Armani, in virtual fashion. A special video, filmed at the label's Milanese headquarters, will be broadcast on Thursday September 24 at 11.30 am CET on emporioarmani-buildingdialogues.com (the project’s dedicated website), on the label's social media channels and on the CNMI website.

“The clothes will be worn by models as well as by young actors, musicians, dancers and other representatives of different domains that are connected to the brand's vast community,” said Giorgio Armani.

Copyright © 2024 FashionNetwork.com All rights reserved.