Bella Hadid unveiled as new face for Kith X Versace campaign

today Feb 6, 2019
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Bella Hadid has been unveiled as the face of the new Kith X Versace fashion collaboration.

The US supermodel has stepped in front of the camera to model the new collection from the streetwear label and the luxury Italian fashion house. The images, shot by the photographer and director Pierre Toussaint, see the star showcase several items from the decadent 100-piece collection, including a leather triangle bra top, an oversized puffer jacket, a minimalist bodysuit and an elaborate headscarf. The model shared some of the pictures with her 22 million Instagram followers, alongside the tongue-in-cheek caption: "My usual home attire."

The collaboration, which spans menswear and womenswear, has seen Kith put its signature streetstyle spin on classic Versace codes -- including modifying the house's iconic ‘Medusa' logo for the first time in its history. The series launches on February 15.

Hadid and Versace have a longstanding relationship -- the model landed her first campaign with the house for Spring/Summer 2016, and has regularly walked in its haute couture and ready-to-wear catwalk shows ever since. The new campaign is the latest in a string of high-profile coups for the 22-year-old, who was also announced as the face of the ‘Michael Michael Kors' Spring/Summer 2019 campaign last month.


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